Digital Marketing Strategist

Wilmington Design Company; Wilmington (NC); On-site; USD 52,000 - 67,000; Full time

Benefits offered by this job

401K match

Continuing education reimbursements

Generous vacation and PTO time

Work with a talented team

Latest software and tools

Job summary

Wilmington Design Company in Wilmington, NC is seeking a Digital Marketing Strategist with 1–2 years of agency experience to join our growing team. You will drive traffic, optimize conversions, and manage client campaigns across multiple channels.

You will partner with clients to plan and execute marketing strategies, craft compelling ad copy and visuals, and analyze performance to recommend data-driven optimizations.

Qualifications

• Deep understanding of Meta Platform paid and organic
• Experience with Google Analytics and Looker Studio
• Experience using email marketing platforms (MailChimp, Constant Contact, Campaign Monitor)
• Experience using WordPress
• Strong communication and client management skills

Responsibilities

• Communicate confidently with clients and internal teams
• Demonstrate understanding of campaign objectives, targeting, and ad creatives
• Strategize, execute, and manage client ad accounts using best practices
• Develop marketing strategies and plans to meet client objectives
• Create visuals, copy, and ads across channels to drive actions
• Measure and optimize campaign performance and propose future A/B tests
• Prepare detailed reports and present results to clients and team

Skills

Digital marketing

Client communication

Campaign analysis

A/B testing

Team collaboration

Tools

Google Analytics

Looker Studio

MailChimp

Constant Contact

Campaign Monitor

WordPress

Job description

We're looking for a passionate Digital Marketing Strategist with 1-2 years of agency experience to join our growing team. You'll be the mastermind behind successful digital marketing initiatives, leveraging your expertise in traffic acquisition, conversion optimization, and various marketing channels.

This role offers a unique opportunity to directly partner with clients, strategizing, planning, and executing marketing plans that propel their business goals forward. You'll be responsible for everything from crafting compelling ad copy and visuals to meticulously analyzing campaign performance and recommending data-driven optimizations.

We're looking for a highly motivated individual with a solid technical background in platforms like Facebook Business Manager, Google Ads, Google Analytics, and various email marketing tools. While a working knowledge of SEO/SEM best practices and content marketing is a plus, the most important qualities are a passion for digital marketing, excellent communication skills, and a relentless drive to see clients succeed.

Responsibilities

• Comfortable and confident working and communicating directly with clients
• Demonstrate a deep understanding of various campaign objectives, targeting techniques, audience types, and ad creatives
• Strategize, execute, and manage various client ad accounts using best practices
• Develop marketing strategies and plans to support and achieve the client's business objectives
• Create great visuals, copy, and ads in various channels to help drive user actions to support client goals
• Continuously measure and optimize campaign performance while establishing benchmarks and recommending future A/B tests
• Prepare detailed reports and present results to clients and the digital marketing team.

Requirements

• Experience and a deep understanding of the Meta Platform, both paid and organic
• Experience with Google Analytics and Looker Studio.
• Experience using email marketing platforms (MailChimp, Constant Contact, Campaign Monitor, etc.)
• Experience using WordPress
• Experience using project management tools is a plus
• Experience with Google Ads and the various advertising methods within is a plus.

Qualities We Like

• A passion for the digital marketing business
• The ability to communicate, communicate, and... Over-communicate internally and externally
• Self-motivation with the ability to juggle multiple projects while managing priorities
• Ability to work effectively within a team environment
• Meticulous attention to detail
• Stay up-to-date with the latest trends and best practices in digital marketing
• Interest in professional and personal growth
• We don't expect you to match every criterion, but you should have solid experience and a firm technical background. You should also be self-driven to dive deeper into the evolving digital technologies, solutions, and platforms

Benefits

• 401K match available
• Continuing education reimbursements
• Generous vacation and PTO time
• Work with a talented team
• Work with the latest software, top-of-the-line tools, and equipment
• Laidback, fun, professional vibe
• We were named one of North Carolina's top Employers

Where you will work:

Wilmington North Carolina

This is a full-time "in-house" position to join our team in Wilmington, NC (We are not looking for freelancers or independent contractors, please.)