Director, Growth Marketing

Connexion Systems & Engineering Inc.; Charlotte (NC); Hybrid; USD 125,000 - 150,000; Full time

Job summary

Connexion Systems & Engineering Inc. seeks a Director of Growth Marketing to lead a comprehensive growth program.

You will architect cross-channel strategies spanning paid media, organic social, DTC ecommerce, Amazon, influencer marketing, and emerging channels, driving acquisition and revenue growth with a data-first approach. The role demands a strategic, hands-on leader who can manage agencies, align with brand and commerce teams, and deliver measurable impact across CAC, ROAS, and LTV.

Qualifications

• 10+ years of progressive experience in growth marketing, performance marketing, digital marketing, or integrated consumer marketing.
• Proven track record of driving measurable revenue growth and optimizing CAC/LTV.
• Experience building or transforming growth marketing programs and leading cross-functional teams.

Responsibilities

• Develop and execute an integrated growth marketing strategy across paid media, organic social, DTC ecommerce, Amazon, influencer marketing, and emerging digital channels.
• Build and own 6- and 12-month growth roadmaps focused on acquisition, conversion, retention, and revenue growth.
• Lead growth strategies across Meta, Google, TikTok, YouTube, Amazon and other digital platforms.
• Oversee external marketing agencies with clear performance expectations and budgets.
• Develop and scale influencer, creator, affiliate, UGC, and social commerce initiatives.
• Partner with ecommerce and Amazon teams to optimize traffic and conversions.
• Establish CAC, ROAS, LTV, conversion, retention metrics and report to leadership.
• Drive A/B testing and optimization to maximize profitability.
• Develop lifecycle marketing strategies across CRM, email, SMS for retention.
• Present strategic recommendations and growth opportunities to senior leadership.

Skills

Growth marketing

Performance marketing

Digital marketing

DTC ecommerce

Paid media

Analytics

Leadership

Agency management

Budgeting

Strategic planning

Education

Bachelor's degree in Marketing

Tools

Meta Ads

Google Ads

TikTok Ads

YouTube Ads

Amazon Advertising

Job description

Director, Growth Marketing

• Hiring Organization: Connexion Systems & Engineering
• Compensation, Benefits, and Employment Type Duration: Full-Time | Direct Hire
• Pay rate: $125,000 - $150,000 annually
• Job Location: Charlotte, NC
• Work Model: Remote / Hybrid / On-site (Travel Required)
• Job#: bh19883

We are seeking a Director of Growth Marketing to lead the next phase of digital growth for an established consumer health and wellness organization. This is a newly created leadership position offering the opportunity to build, influence, and execute a comprehensive growth marketing strategy with a direct impact on customer acquisition, retention, and profitable revenue growth. The ideal candidate is passionate about growth marketing, obsessed with measurable results, and energized by the opportunity to challenge the status quo. We are looking for a strategic thinker and decisive leader who knows how to turn marketing investments into meaningful business outcomes. This is not simply a campaign management role. We need someone who has successfully built or transformed growth marketing programs, understands the economics behind customer acquisition, and can demonstrate a proven track record of delivering results.

Key Responsibilities

Growth Strategy & Performance

• Develop and execute an integrated growth marketing strategy across paid media, organic social, DTC ecommerce, Amazon, influencer marketing, and emerging digital channels.
• Build and own a 6- and 12-month growth roadmap focused on customer acquisition, conversion, retention, and profitable revenue growth.
• Identify opportunities to expand market reach, improve marketing efficiency, and accelerate revenue growth.
• Evaluate existing marketing strategies, challenge assumptions, and implement data-driven improvements.

Digital Marketing & Customer Acquisition

• Lead growth strategies across Meta, Google, TikTok, YouTube, Amazon, and other digital platforms.
• Oversee external marketing agencies, establishing clear performance expectations, budgets, and accountability.
• Develop and scale influencer, creator, affiliate, user-generated content (UGC), and social commerce initiatives.
• Partner with ecommerce and Amazon teams to optimize traffic, conversion rates, and new customer acquisition.

Analytics, Optimization & Retention

• Establish performance metrics and reporting across customer acquisition cost (CAC), return on ad spend (ROAS), customer lifetime value (LTV), conversion rates, retention, and revenue contribution.
• Drive continuous experimentation, A/B testing, and conversion rate optimization.
• Improve attribution, measurement, and marketing investment decisions to maximize profitable growth.
• Develop lifecycle marketing strategies across CRM, email, SMS, and customer retention programs.
• Translate marketing performance data into actionable recommendations for executive leadership.

Leadership & Collaboration

• Lead and develop growth marketing talent while managing external agency relationships and resources.
• Collaborate with Brand Marketing, ecommerce, Amazon, creative, and commercial leadership to align growth initiatives with business objectives.
• Establish clear priorities, accountability, and performance standards across internal and external partners.
• Present strategic recommendations, performance insights, and growth opportunities to senior leadership.

Qualifications

• 10+ years of progressive experience in growth marketing, performance marketing, digital marketing, or integrated consumer marketing.
• Proven track record of driving measurable revenue growth, improving customer acquisition efficiency, and scaling consumer marketing programs.
• Demonstrated experience building, leading, or transforming successful growth marketing strategies.
• Strong experience with direct-to-consumer (DTC) ecommerce and performance-driven digital marketing.
• Deep understanding of paid media, organic social, influencer marketing, customer acquisition, and retention strategies.
• Experience managing marketing agencies, budgets, and cross-functional teams.
• Strong analytical and financial acumen, including CAC, LTV, ROAS, attribution, incrementality, and marketing profitability.
• Ability to develop strategic growth initiatives while maintaining a hands-on understanding of digital marketing platforms and execution.
• Excellent leadership, communication, and executive-level presentation skills.

Preferred Industry Experience

• Dietary supplements, vitamins, herbal products, or nutraceuticals
• Health and wellness
• Consumer packaged goods (CPG)
• Beauty and personal care
• Food and beverage
• Other consumer-focused industries with strong DTC ecommerce operations

What Makes This Opportunity Unique?

Build Something New: Take ownership of a newly established growth marketing leadership function with the opportunity to shape its strategy and direction.

Make a Measurable Impact: Drive initiatives directly tied to customer acquisition, revenue growth, and marketing profitability.

Strategic Influence: Work closely with senior commercial leadership and influence investment priorities, marketing strategies, and growth initiatives.

Flexibility: Remote, hybrid, or on-site arrangements may be considered based on location and business needs.

Location & Travel

This position offers flexibility for remote, hybrid, or on-site work arrangements. Periodic travel to the corporate headquarters in Charlotte, NC is required, along with occasional travel for business, agency, or industry meetings.

Interested?

If you are a growth marketing leader who thrives on data, experimentation, innovation, and delivering measurable results, we would love to hear from you.

We are particularly interested in candidates who can demonstrate specific examples of growth marketing initiatives they have led, the strategies they implemented, and the measurable business results they achieved.