Marketing Lead

Binance; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Remote-first policy

Competitive compensation

Career development

Job summary

Binance is seeking a Marketing Lead for APAC-based initiatives in the United States, focusing on performance marketing, PR, events, and growth campaigns. You will build a regional strategy, drive user acquisition, engagement, and retention, and collaborate with product, operations, and legal teams.

The role requires 5+ years in digital or integrated marketing, fluency in English and Korean, and a track record in fast-paced digital industries.

Qualifications

• Bachelor’s degree or above in a related field.
• 5+ years in digital, growth, or integrated marketing for consumer-facing businesses.
• Crypto/fintech/e-commerce tech experience is preferred.
• Proven ability to grow and engage a user base with data-driven campaigns.
• Strong cross-functional collaboration and stakeholder management.
• Fluency in English and Korean to coordinate with overseas partners.

Responsibilities

• Lead end-to-end marketing initiatives across the region, including performance marketing, PR, events, and campaigns.
• Develop and execute the annual marketing strategy aligned with APAC priorities.
• Drive user growth and brand awareness through data-driven strategies and market insights.
• Monitor campaigns and report performance to executives and stakeholders.
• Identify partnerships and affiliate models to support scalable growth.
• Initiate innovative campaigns to boost acquisition, engagement, and retention.
• Share insights on user behavior and market trends to inform positioning.
• Collaborate with product, operations, BD, compliance, legal, and regional teams for execution.

Skills

Digital marketing

Growth marketing

Integrated marketing

Data-driven

Cross-functional leadership

Analytics

Stakeholder management

Korean language

English language

Education

Bachelor’s degree or above

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Responsibilities

• Lead and manage end-to-end marketing initiatives across the region, including performance marketing, public relations, online and offline campaigns, brand awareness, social media, community engagement, and other growth-driving activities.
• Develop, plan, and execute the annual marketing strategy, campaigns, events, and go-to-market initiatives aligned with regional business priorities and audience needs across APAC.
• Drive growth of the active user base and strengthen brand awareness through data-driven marketing strategies, competitive benchmarking, market insights, and expansion of relevant service offerings.
• Monitor campaign performance and business impact through daily, weekly, and monthly reporting to executive management and key internal stakeholders.
• Demonstrate a solid understanding of affiliate models, strategic partnerships, and B2B collaboration opportunities, and work cross-functionally with relevant teams to support incentive strategies and scalable growth initiatives.
• Initiate and execute innovative marketing campaigns and growth programs that enhance user acquisition, engagement, and retention.
• Act as a key regional market voice by identifying and sharing insights on user behavior, market trends, community sentiment, and industry developments that can inform brand positioning and marketing innovation.
• Collaborate closely with cross-functional teams including product, operations, business development, compliance, legal, and regional stakeholders to ensure effective execution of marketing initiatives.

Requirements

• Bachelor’s degree or above, preferably in Marketing, Business, Communications, or a related field.
• Minimum 5+ years of experience in digital marketing, growth marketing, or integrated marketing, with a strong track record in planning and execution for consumer-facing businesses.
• Prior experience in crypto, fintech, e-commerce, technology, gaming, or other fast-paced digital industries is strongly preferred.
• Proven experience in growing, managing, and engaging a user base through data-driven and performance-oriented marketing strategies.
• Strong analytical mindset with the ability to translate data and market insights into actionable marketing plans and measurable business outcomes.
• Demonstrated ability to lead cross-functional initiatives and manage multiple stakeholders in a dynamic, fast-moving environment.
• Strong interest in and knowledge of the crypto, blockchain, and broader technology ecosystem.
• Excellent communication and stakeholder management skills, with the ability to work effectively across regional and global teams.
• Fluent English and Korean (bilingual) required to coordinate with overseas partners and stakeholders

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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