Growth Lead - Argentina

Binance; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work available

Competitive salary and benefits

Job summary

Binance is seeking a marketing leader to drive regional and local product campaigns in collaboration with global teams. The role focuses on localization for user growth, partner relationships, and data-driven optimization across web and app channels.

Ideal candidates have 5+ years in marketing, strong crypto knowledge, and an execution-oriented mindset. Remote work arrangements and competitive compensation are offered.

Qualifications

• 5+ years of relevant marketing experience.
• Execution-oriented mindset with scrappiness to get it done.
• Strong interest and knowledge in crypto/blockchain/technology.
• University degree relating to Marketing is a plus.

Responsibilities

• Manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met.
• Collaborate with global marketing to localize campaigns for user growth.
• Grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
• Map the user journey to increase funnel conversions through education and campaigns.
• Lead growth via paid acquisition, retargeting, and product optimizations across web and app channels.
• Plan and execute online and some offline marketing activities and events for local audiences.
• Grow brand awareness with creative, fun, and informative campaigns.
• Monitor campaign progress using data analysis and user feedback for continuous improvement.
• Develop new media partnerships to drive measurable growth.
• Explore new channels and ideas for experimentation and acquisition growth.
• Shape the Binance brand in Argentina.

Skills

Campaign management

Localization

Growth marketing

Data analysis

Paid acquisition

Partnerships

User education

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Mixpanel

Meta Ads

LinkedIn Ads

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Requirements

• Manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met.
• Work with global marketing to localize relevant campaigns in service of user growth.
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
• Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns.
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.
• Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences.
• Grow our user base and increase awareness of the brand in fun, creative and informative ways.
• Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience.
• Manage new media partnerships end-to-end to drive measurable growth.
• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.
• Help shape the brand in Argentina.

Requirements

• Fluency in Spanish and English is a must.
• Minimum 5 years of relevant marketing experience, preferably in a fast paced industry.
• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done.
• Must have a strong interest and knowledge in crypto/blockchain/technology.
• Must be able to work independently.
• A university degree relating to Marketing is a plus.
• Strong coordination skills and strategic mindset for marketing.
• Familiarity with online and offline marketing avenues such as social media, community management, and event management.
• Proven experience in growing and managing user base.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.