Marketing Lead

Street Intelligence Inc; Indianapolis (IN); Presencial; USD 90.000 - 150.000; Jornada completa

Descripción de la vacante

Street Intelligence Inc in Indianapolis is seeking an experienced Marketing Lead to establish and own the marketing function, coordinating with leadership and our go-to-market team to define the strategy, build systems, and execute the work.

This is an opportunity to build the marketing practice from the ground up, focusing on website, content, email campaigns, events, and digital channels, and to translate a technical product into clear market language.

Formación

• Experience independently owning marketing programs and turning strategy into measurable execution.
• Advanced HubSpot capability is important.
• Experience in government technology, public-sector software, infrastructure, or B2B SaaS is strongly preferred.

Responsabilidades

• Developing StreetIQ’s marketing strategy and positioning
• Owning our website, content, email campaigns, events, and digital channels
• Building and managing our marketing operations in HubSpot
• Creating demand-generation programs for government and infrastructure buyers
• Translating a technical product into clear, credible market language
• Establishing the processes and performance measures needed to scale the function

Conocimientos

Marketing strategy

Content marketing

Digital channels

Team collaboration

Herramientas

HubSpot

Descripción del empleo

We are now looking for an experienced, hands-on Marketing Lead to establish and own our marketing function. This person will work closely with company leadership and our growing go-to-market team to define the strategy, build the systems, and execute the work.

StreetIQ offers a meaningful foundation to build from: paying customers, thousands of road miles under management, the support of The Heritage Group and its nearly century-long history in the road industry, and an emerging software category with significant room to lead.

This is an opportunity to build the marketing practice, not inherit one. Indianapolis-area candidates are preferred.

Essential Functions

• Developing StreetIQ’s marketing strategy and positioning
• Owning our website, content, email campaigns, events, and digital channels
• Building and managing our marketing operations in HubSpot
• Creating demand-generation programs for government and infrastructure buyers
• Translating a technical product into clear, credible market language
• Establishing the processes and performance measures needed to scale the function

Additional duties and responsibilities as assigned, including but not limited to continuously growing in alignment with the Company’s core values, competencies, and skills.

Experience Qualifications

• Experience independently owning marketing programs and turning strategy into measurable execution. Advanced HubSpot capability is important.
• Experience in government technology, public-sector software, infrastructure, or B2B SaaS is strongly preferred.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

#TheHeritageGroup History

The Heritage Group is a fourth-generation family-owned business managing and investing in a diverse portfolio of dozens of companies built on three major platforms: construction and materials, environmental services, and specialty chemicals.

These platforms – along with companies in which we’ve made long-term, strategic investments – include thousands of employees in more than 170 locations around the globe.

Rooted in values, we work together to build a safer, more enriching and sustainable world by harnessing the power of family.

Current President & CEO, Amy Schumacher is the great-granddaughter of the original founder, John E. Fehsenfeld.

About Our Platforms

As the Heritage portfolio of companies has grown, we have focused on three major platforms to serve as our foundation: construction and materials; environmental services; and specialty chemicals.

Our commitment to sustainability spans across all companies and platforms: we are stewards for the next generation, leaving our people, our planet and our communities better than we found them.

A Culture of Innovation

Across all three of our core platforms, we bet on talent and help our people build great careers on a foundation of shared values and purpose.

Our people, in turn, help us continually improve the way that we work while embracing excellence in our business.

Explore all The Heritage Group family of companies career opportunities here.

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If you are a California resident, you acknowledge that you have read the privacy notices for the applicable companies in which you are interested in receiving alerts, including Envita Solutions, Monument Chemical, Asphalt Materials, Inc., Heritage Aggregates, LLC d/b/a US Aggregates, U.S. Aggregates, Inc., and Milestone Contractors, L.P.