Marketing Director

Ultimate Staffing; Yorba Linda (CA); Híbrido; USD 95.000 - 110.000; Jornada completa

Descripción de la vacante

Foundation repair contractor in Yorba Linda, CA invites a Head of Marketing to drive growth for both homeowner and commercial audiences. This permanent role offers hybrid flexibility with 2-3 days in the office and collaboration within a global marketing team.

You will own regional lead generation, manage the US website in HubSpot, oversee the marketing budget, and partner with PR and the Google Ads ecosystem to accelerate our US growth.

Formación

• Minimum of 5 years of relevant marketing experience.
• Hybrid role with 2-3 days in Yorba Linda office.
• Experience with HubSpot, Salesforce and GA4 analytics.
• Ability to work across B2C and B2B audiences.

Responsabilidades

• Own regional lead generation via paid social on Meta and LinkedIn.
• Create organic social content across LinkedIn, Instagram, and Facebook; short-form video.
• Manage US website in HubSpot; publish content; improve SEO and GEO visibility.
• Partner with PR agency for trade media; provide assets to sales.
• Own regional marketing budget and annual plan; track competitors.

Conocimientos

Lead generation

Digital marketing

Content marketing

SEO

Herramientas

HubSpot

Salesforce

GA4

GSC

Google Ads

ahrefs

iSearchFrom

Descripción del empleo

Foundation repair contractor based in Yorba Linda, CA seeking new Head of Marketing. Permanent position with hybrid flexibility (2-3 days in office). Direct-Hire from $95k-$110k

You'll lead marketing strategy, execution, and continuous optimization across both our B2C (homeowner) and B2B (commercial and infrastructure) audiences in Southern California. You'll report locally while working as a member of our global marketing team, giving you the resources of an international company with the ability to bring your own best practices and experience to the global team.

What You'll Do

• Own regional lead generation - paid social on Meta and LinkedIn, and working closely with our Google Ads agency partner to drive high-intent leads across residential, commercial, and infrastructure audiences
• Plan and create organic social content across LinkedIn, Instagram, and Facebook, and help us build out short-form video
• Be the hands-on owner of our US website in HubSpot - publishing content, and continually improving SEO and GEO (AI search visibility) performance
• Partner with our PR agency on trade media outreach, and support the sales team with the assets and collateral they need to close
• Own the regional marketing budget and annual plan, and track competitor activity across the geotechnical and foundation repair space

Are You Someone Who:

• Is looking for a challenging, yet rewarding, team working environment?
• Is a hands-on marketing professional with a minimum of 5 years of relevant experience?
• Wants to use today's leading marketing technology tools?
• Lives within a commutable distance of our Yorba Linda office?
• Wants to work locally, yet also as part of a global team?
• The chance to be a pivotal part of our U.S. growth story - joining an international company as part of a growth-focused, ambitious team

Current systems:

• HubSpot for website and marketing features & automation
• Salesforce for CRM (master data synched to HS).
• Analytics package with Claude/Gemini front end and connectivity to GA4, GSC, Google Ads, ahrefs, iSearchFrom.
• Agency support for Google Ads support.
• Figma Buzz design library.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, Los Angeles County Fair Chance Ordinance, and San Francisco Fair Chance Ordinance.