Growth Marketing Lead for B2B GovTech

StreetIQ Pty; Indianapolis (IN); On-site; USD 100,000 - 140,000; Full time

Job summary

StreetIQ Pty in the Indianapolis area seeks an experienced Marketing Lead to own and grow our marketing function, with a hands-on HubSpot implementation. You will shape messaging for engineers and government buyers, build demand-gen programs, and manage events and partner marketing.

You will work with leadership and sales to set priorities, create scalable processes, and own tools and content that drive growth for our road-budget solutions.

Qualifications

• Independent ownership of B2B marketing programs.
• Hands-on HubSpot experience.
• Experience building lead follow-up sequences with sales.
• Proven track record planning tradeshow events and post-event follow-up.
• Strong writing and clear product positioning.

Responsibilities

• Lead HubSpot setup and marketing operations foundations.
• Build and optimize demand generation programs and email campaigns.
• Plan and manage trade shows and events.
• Develop channel/partner marketing campaigns.
• Define brand voice and ensure consistency across channels.
• Build marketing plan, budget, and measurement to drive pipeline.

Skills

Demand generation

B2B marketing

Trade shows planning

Channel marketing

Branding & content

Sales alignment

Tools

HubSpot

CRM

Job description

StreetIQ Pty in the Indianapolis area seeks an experienced Marketing Lead to own and grow our marketing function, with a hands-on HubSpot implementation. You will shape messaging for engineers and government buyers, build demand-gen programs, and manage events and partner marketing.

You will work with leadership and sales to set priorities, create scalable processes, and own tools and content that drive growth for our road-budget solutions.