Marketing Insights Researcher: Brand & Campaign Analytics

Meta; San Francisco (CA); On-site; USD 138,000 - 188,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking a Marketing Insights Researcher to design and lead studies measuring brand health, campaign performance, and audience perception across Instagram, Facebook, and other apps. You will translate complex data into actionable insights for marketing strategy and creative decisions at scale.

You will collaborate with analytics and product teams, manage external vendors, and communicate findings to executives through reports and briefings, driving measurable improvements in advertising

Qualifications

• 6+ years of experience in marketing research with both quantitative and qualitative methods.
• Experience designing and analyzing brand tracking studies, campaign effectiveness research, or audience segmentation studies.
• Experience translating complex research findings into clear strategic recommendations for marketing or business stakeholders.
• Experience managing multiple research projects simultaneously, including vendor oversight and quality control.
• Proficiency with statistical analysis and survey research tools (e.g., SPSS, R, or equivalent platforms), qualitative research methodologies, and AI

Responsibilities

• Design and execute primary research studies — including surveys, qualitative interviews, and mixed-method approaches — to evaluate marketing campaign effectiveness and brand perception
• Collaborate with analytics functions and research on measurement frameworks that connect marketing activity to brand health metrics, audience sentiment, and business outcomes
• Synthesize findings from multiple data sources, including quantitative survey data, social listening, and third-party research panels, into cohesive strategic narratives
• Partner with marketing, creative, and product teams to define research questions and translate insights into actionable recommendations and advertising creative
• Lead end-to-end research projects from scoping and methodology design through fieldwork, analysis, and stakeholder presentation
• Identify trends in consumer attitudes and media consumption behaviors that inform Instagram's marketing positioning across platforms
• Communicate research findings to cross-functional partners and leadership through written reports, presentations, and executive briefings
• Evaluate and manage relationships with external research vendors, ensuring methodological rigor and data quality

Skills

Marketing research

Brand tracking design

Survey design

Statistical analysis

Vendor management

AI in research

Tools

SPSS

R

AI tools

Job description

Meta is seeking a Marketing Insights Researcher to design and lead studies measuring brand health, campaign performance, and audience perception across Instagram, Facebook, and other apps. You will translate complex data into actionable insights for marketing strategy and creative decisions at scale.

You will collaborate with analytics and product teams, manage external vendors, and communicate findings to executives through reports and briefings, driving measurable improvements in advertising