Marketing Insights Strategist - AI & Hardware Growth

Meta; New York (NY); On-site; USD 160,000 - 219,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta's Reality Labs Marketing Insights team seeks a senior researcher to translate consumer insights into strategic guidance across AI-powered features and hardware experiences. You will partner with UX Research, Data Science, and Product Marketing to shape marketing and brand strategies that connect products to meaningful experiences.

This role requires 8+ years of research experience, a track record of insights-driven campaigns, and the ability to drive collaboration across cross-functional

Qualifications

• 8+ years of research experience using qualitative and quantitative methods in a business context.
• Expertise in shaping insights-driven marketing campaigns and product launches.
• Experience convening stakeholders and driving decision-making in ambiguous contexts.
• Experience translating research learnings into actionable insights that influence decisions.

Responsibilities

• Identify opportunities and develop learning agendas to support business goals, esp. AI and hardware integration.
• Frame strategy decisions, drive alignment, and unblock progress in marketing.
• Design and execute quantitative and qualitative research to support decision-making across marketing and product.

Skills

Research experience

Marketing expertise

Strategic leadership

Driving impact

Education

MA or PhD

Job description

Meta's Reality Labs Marketing Insights team seeks a senior researcher to translate consumer insights into strategic guidance across AI-powered features and hardware experiences. You will partner with UX Research, Data Science, and Product Marketing to shape marketing and brand strategies that connect products to meaningful experiences.

This role requires 8+ years of research experience, a track record of insights-driven campaigns, and the ability to drive collaboration across cross-functional