Marketing Manager

Insight Global; North Attleborough (MA); In loco; USD 85.000 - 120.000; Tempo pieno

Descrizione del lavoro

Insight Global, via a partner, is seeking a Marketing Manager responsible for creating, executing, and monitoring campaigns that drive customer growth and loyalty. You will apply analytics to optimize acquisition, retention, and repeat purchase behavior.

The ideal candidate will have broad knowledge of marketing technology, digital advertising, social platforms (Instagram, YouTube, TikTok) and live streams, plus excellent organizational, communication, and strategic thinking to align campaigns

Competenze

• Strong understanding of customer acquisition and repeat buying habits.
• Experience with analytics-driven campaigns and optimization.
• Knowledge of social platforms and marketing technology.

Mansioni

• Develop and execute groundbreaking social media strategies to grow followers and engagement on Instagram, YouTube, and TikTok.
• Manage and monitor daily social media activities including content creation, scheduling, and posting.
• Stay ahead of platform updates and best practices to maximize impact.
• Plan and execute Email/Marketing campaigns to drive customer growth and loyalty.
• Monitor and analyze performance marketing campaigns to identify areas of improvement.
• Collaborate with cross-functional teams to ensure campaign alignment and success.
• Continuously optimize campaigns based on data-driven insights.

Conoscenze

Analytical thinking

Creative mindset

Marketing tech knowledge

Digital advertising

Social media marketing

Communication skills

Strategic thinking

Organizational skills

Descrizione del lavoro

A Partner of Insight Global is looking to add a Marketing Manager to their organization. In this role, you will help create, execute, and monitor campaigns that drive customer growth and loyalty. You will be expected to demonstrate a thorough understanding of customer acquisition, repeat buying habits as well as uncovering opportunities derived from analytics. You must also have a broad knowledge of the latest marketing technology, digital advertising, social media platforms, live streams, as well as a strong understanding of customer buying habits. Lastly, we are looking for someone with excellent organizational skills, communication, and the ability to think critically and strategically.

Key Responsibilities:

• You will be expected to demonstrate an understanding of customer acquisition, as well as have an analytical mind and a creative eye for opportunity.
• Develop and execute groundbreaking social media strategies to amplify followers and engagement on Instagram, YouTube, and TikTok.
• Manage and monitor daily social media activities with precision, including content creation, scheduling, and posting.
• Stay ahead of the curve with platform updates, algorithm changes, and best practices to ensure maximum impact.
• Develop and execute Email/ Marketing weekly campaigns to drive customer growth and loyalty
• Daily Monitor and analyze performance marketing campaigns to identify areas of improvement
• Deep understanding in marketing technology and digital advertising to maximize customer acquisition/retention
• Plan and execute impactful social media campaigns that support marketing goals and product launches.
• Coordinate seamlessly with cross-functional teams to ensure campaign alignment and success.
• Monitor campaign performance and make data-driven adjustments to maximize results.