Brand Analytics Lead: Insights, Attribution & Growth

EngineersOfAI; San Francisco (CA); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Anthropic in San Francisco is seeking a Brand Insights, Measurement Lead to strengthen the evidence base behind brand decisions. You will own recurring measurement readouts, collaborate with Marketing Insights, Comms and data science, and translate data into clear recommendations for leadership.

You will oversee brand-health studies, dashboard development, and analyses of media mix, attribution and campaign impact.

Qualifications

• Strong analytical skills to translate data into actionable brand insights.
• Experience with marketing analytics, attribution, and experimentation.
• Ability to communicate findings to non-technical stakeholders.

Responsibilities

• Own the recurring executive and all-hands readouts that put key metrics, headwinds and tailwinds in front of marketing management and the broader team
• Lead process ownership of brand health studies and manage vendor relationships
• Coordinate across Comms, Marketing and data science on the brand-health dashboard
• Support media mix modeling, multi-touch attribution and incrementality analyses
• Run pre- and post-campaign analyses and translate readouts into actions for next campaigns
• Roll up campaign learnings into a leadership-facing view of channel performance and playbook tweaks
• Build audience and funnel analyses from awareness to conversion
• Audit customer sentiment reporting and design a more efficient process
• Manage data pipelines to keep recurring readouts reliable
• Partner with Marketing Insights to sync measurement processes with the Marketing Business Review scorecard
• Develop defensible views from first-party data, campaign data, and survey data and explain limitations
• Present findings to non-technical audiences including marketing leadership, enterprise sales and finance

Skills

SQL

Python or R

Experiment design

Education

Bachelor's degree in a relevant field

Job description

Anthropic in San Francisco is seeking a Brand Insights, Measurement Lead to strengthen the evidence base behind brand decisions. You will own recurring measurement readouts, collaborate with Marketing Insights, Comms and data science, and translate data into clear recommendations for leadership.

You will oversee brand-health studies, dashboard development, and analyses of media mix, attribution and campaign impact.