Marketing Insights Researcher

Meta; San Francisco (CA); On-site; USD 138,000 - 188,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking a Marketing Insights Researcher to design and lead studies measuring brand health, campaign performance, and audience perception across Instagram, Facebook, and other apps. You will translate complex data into actionable insights for marketing strategy and creative decisions at scale.

You will collaborate with analytics and product teams, manage external vendors, and communicate findings to executives through reports and briefings, driving measurable improvements in advertising

Qualifications

• 6+ years of experience in marketing research with both quantitative and qualitative methods.
• Experience designing and analyzing brand tracking studies, campaign effectiveness research, or audience segmentation studies.
• Experience translating complex research findings into clear strategic recommendations for marketing or business stakeholders.
• Experience managing multiple research projects simultaneously, including vendor oversight and quality control.
• Proficiency with statistical analysis and survey research tools (e.g., SPSS, R, or equivalent platforms), qualitative research methodologies, and AI

Responsibilities

• Design and execute primary research studies — including surveys, qualitative interviews, and mixed-method approaches — to evaluate marketing campaign effectiveness and brand perception
• Collaborate with analytics functions and research on measurement frameworks that connect marketing activity to brand health metrics, audience sentiment, and business outcomes
• Synthesize findings from multiple data sources, including quantitative survey data, social listening, and third-party research panels, into cohesive strategic narratives
• Partner with marketing, creative, and product teams to define research questions and translate insights into actionable recommendations and advertising creative
• Lead end-to-end research projects from scoping and methodology design through fieldwork, analysis, and stakeholder presentation
• Identify trends in consumer attitudes and media consumption behaviors that inform Instagram's marketing positioning across platforms
• Communicate research findings to cross-functional partners and leadership through written reports, presentations, and executive briefings
• Evaluate and manage relationships with external research vendors, ensuring methodological rigor and data quality

Skills

Marketing research

Brand tracking design

Survey design

Statistical analysis

Vendor management

AI in research

Tools

SPSS

R

AI tools

Job description

Instagram is seeking a Marketing Insights Researcher to help shape how the company understands the effectiveness of its marketing investments and communicates value to internal and external stakeholders. In this role, you will design and lead research that measures brand health, campaign performance, and audience perception across Meta's family of apps and services. You will translate complex data into clear, actionable insights that inform marketing strategy, creative decisions, and go-to-market planning at scale.

Marketing Insights Researcher Responsibilities

• Design and execute primary research studies — including surveys, qualitative interviews, and mixed-method approaches — to evaluate marketing campaign effectiveness and brand perception
• Collaborate with analytics functions and research on measurement frameworks that connect marketing activity to brand health metrics, audience sentiment, and business outcomes
• Synthesize findings from multiple data sources, including quantitative survey data, social listening, and third-party research panels, into cohesive strategic narratives
• Partner with marketing, creative, and product teams to define research questions and translate insights into actionable recommendations and advertising creative
• Lead end-to-end research projects from scoping and methodology design through fieldwork, analysis, and stakeholder presentation
• Identify trends in consumer attitudes and media consumption behaviors that inform Instagram's marketing positioning across platforms
• Communicate research findings to cross-functional partners and leadership through written reports, presentations, and executive briefings
• Evaluate and manage relationships with external research vendors, ensuring methodological rigor and data quality

Minimum Qualifications

• 6+ years of experience in marketing research, consumer insights, or brand measurement, including primary quantitative and qualitative research design
• Experience designing and analyzing brand tracking studies, campaign effectiveness research, or audience segmentation studies
• Experience translating complex research findings into clear strategic recommendations for marketing or business stakeholders
• Experience managing multiple research projects simultaneously, including vendor oversight and quality control
• Proficiency with statistical analysis and survey research tools (e.g., SPSS, R, or equivalent platforms), qualitative research methodologies, and AI

Preferred Qualifications

• Familiarity with advertising effectiveness methodologies such as brand lift measurement, media mix modeling, or attribution research
• Experience working with social listening platforms or digital audience measurement tools to complement primary research
• Experience conducting marketing insights research within a technology, media, or digital advertising context
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Track record of influencing marketing strategy or creative direction through research-driven recommendations at scale
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$138,000/year to $188,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.