Brand Marketing Leader: Data-Driven Growth & Equity

Meta; Menlo Park (CA); On-site; USD 152,000 - 213,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking a Brand Marketing Manager to reimagine how we bring the Facebook promise to life for new audiences in Menlo Park, CA. You will help evolve our marketing playbook by piloting in-product experiences, partnerships, and branded content that deepen affinity and deliver measurable results.

The role requires a strategic brand builder who translates data into opportunities, rallies teams and agencies, and moves fast to iterate with high impact across multi‑channel programs.

Qualifications

• 10+ years of experience in managing and executing large-scale brand-building marketing initiatives and campaigns.
• Experience using consumer research and data to drive actionable insights and develop marketing strategies.
• Demonstrated experience leading media and creative agencies.
• Experience managing multiple initiatives across teams and partners to ensure high impact and seamless execution.
• Experience in consumer technology brands and products.
• BA/BS degree in a related field.

Responsibilities

• Apply analytical rigor, audience dynamics, brand strategy, and product knowledge to deliver innovative programs that build relevance and drive results.
• Collaborate with Product Marketing and Insights to translate business objectives into actionable marketing strategies.
• Deliver cross-channel marketing programs including strategy, creative development, execution, optimization, analysis and reporting.
• Author creative briefs and pitches that spark big ideas to tackle ambiguous brand challenges.
• Partner with large cross-functional teams to identify opportunities and deliver integrated programs.

Skills

Brand marketing

Campaign management

Audience research

Agency management

Strategic planning

Education

BA/BS degree

Job description

Meta is seeking a Brand Marketing Manager to reimagine how we bring the Facebook promise to life for new audiences in Menlo Park, CA. You will help evolve our marketing playbook by piloting in-product experiences, partnerships, and branded content that deepen affinity and deliver measurable results.

The role requires a strategic brand builder who translates data into opportunities, rallies teams and agencies, and moves fast to iterate with high impact across multi‑channel programs.