Marketing Insights & Metadata Strategy Lead

natixis; Boston (MA); Hybrid; USD 100,000 - 150,000; Full time

Job summary

Natixis Investment Managers is seeking a Marketing Intelligence Manager to lead marketing insights, metadata strategies, and content intelligence. The role focuses on turning data into actionable business intelligence, improving audience understanding, and aligning marketing with sales.

The position is based in Boston, MA with a hybrid schedule requiring at least three days onsite per week. You will partner across Marketing, Technology, Data, and Business teams to govern analytics, tagging

Qualifications

• 6+ years of experience in marketing analytics, marketing technology, digital marketing, or related disciplines.

Responsibilities

• Deliver strategic insights and actionable recommendations to improve marketing performance.
• Establish and communicate KPIs and reporting frameworks for campaigns and content.
• Develop metadata and taxonomy standards to improve content discoverability and reporting consistency.
• Evolve taxonomy architecture to support content reuse and automated analytics.
• Manage cross-channel dashboards and translate data into marketing and sales recommendations.
• Leverage AI-enabled tools to improve reporting efficiency and identify anomalies.
• Assess taxonomy and metadata quality across platforms to strengthen data integrity.
• Partner with Marketing, Sales, IT, Data, and Marketing Ops to improve data accessibility and governance.
• Ensure consistent taxonomy, metadata, and measurement practices across platforms.
• Create training and best practices to help marketers tag and measure content performance.

Skills

Marketing analytics

Metadata governance

Data storytelling

Cross-functional collaboration

Power BI

SQL

Adobe Experience Cloud

Tools

Adobe Experience Cloud

Salesforce

Workfront

Seismic

DAM/CMS

Power BI

SQL

Job description

Natixis Investment Managers is seeking a Marketing Intelligence Manager to lead marketing insights, metadata strategies, and content intelligence. The role focuses on turning data into actionable business intelligence, improving audience understanding, and aligning marketing with sales.

The position is based in Boston, MA with a hybrid schedule requiring at least three days onsite per week. You will partner across Marketing, Technology, Data, and Business teams to govern analytics, tagging