Marketing Insights Lead for Creative Performance

Citi; Schaumburg (IL); On-site; USD 115,000 - 172,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Job summary

Citi’s US in‑house creative agency seeks a data analyst to review performance data and market trends to strengthen its creatives. This role consolidates complex data into clear insights for designers and copywriters and tracks creative results for senior leaders.

The analyst will lead data systems, report findings, and share actionable recommendations to optimize campaigns and engagement in a fast-paced environment.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; 8–10 years in digital/creative/financial services a plus.
• Experience delivering clear data reports and dashboards for senior leaders.
• Excellent written and verbal communication skills; strong presentation ability.

Responsibilities

• Monitor and forecast trends to integrate into marketing creatives.
• Collect performance results from in‑house deliverables and report findings.
• Gather competitor work samples and share key takeaways with the team.
• Develop and implement data gathering and analysis system; establish baselines.
• Uncover insights to advise copy and design and strengthen engagement.
• Lead lunch and learns with in‑house team and marketing partners; share best practices.
• Present key learnings to senior leaders in a concise, comprehensive manner.
• Think strategically to understand business needs and align with creative deliverables.
• Distill information from multiple sources into a central, compelling story.
• Collaborate with stakeholders to understand key messages and strategy.

Skills

Excel

Tableau

PowerPoint

SQL

Python

R

Education

Bachelor's degree

Master's degree

Tools

Tableau

SQL

Python

R

Excel

PowerPoint

Job description

Citi’s US in‑house creative agency seeks a data analyst to review performance data and market trends to strengthen its creatives. This role consolidates complex data into clear insights for designers and copywriters and tracks creative results for senior leaders.

The analyst will lead data systems, report findings, and share actionable recommendations to optimize campaigns and engagement in a fast-paced environment.