Creative Performance Analytics Lead

Warner Media, LLC.; Burbank (CA); On-site; USD 63,000 - 117,000; Full time

Benefits offered by this job

Health insurance

Wellness program

Retirement plan

Paid holidays

Sick time and vacation

Job summary

Warner Bros. Discovery is seeking a Performance Marketing Analyst – Creatives to own how we measure creative performance and inform spend decisions.

You will produce weekly readouts, build self-serve dashboards, and partner with data/engineering to improve data pipelines and governance. You will analyze creative concepts, hooks, formats, and geos, translate insights into action, and help shape production priorities.

Qualifications

• 3+ years in marketing, growth, or product analytics. Mobile UA experience strongly preferred.
• Strong SQL. Comfortable modeling data, not just querying it.
• Fluency with AI-assisted tooling (Claude, Gemini, Cursor) for analysis and automation.
• Hands on experience with a BI tool (Looker, Tableau, or similar), including building and maintaining explores
• Working knowledge of mobile attribution: MMP data (AppsFlyer, Adjust, Singular), SKAdNetwork and AdAttributionKit, network reporting discrepancies, and the limits of each.
• Fluency in UA metrics: CPI, IPM, CTR, ROAS, etc
• Ability to define a metric, defend the definition, and hold the line when someone wants a friendlier number.

Responsibilities

• 1. Insights and Weekly Reporting: run the weekly performance readout and derive creative production priorities.
• 2. Visualizations and Reporting Infrastructure: build self-serve dashboards and partner with data/engineering teams.
• 3. Data Foundation and Hygiene: define performance thresholds and monitor data quality.

Skills

Marketing analytics

SQL

AI-assisted tooling

UA metrics (CPI/ROAS)

Metric governance

Tools

Looker

Tableau

AppsFlyer

Adjust

Singular

Job description

Warner Bros. Discovery is seeking a Performance Marketing Analyst – Creatives to own how we measure creative performance and inform spend decisions.

You will produce weekly readouts, build self-serve dashboards, and partner with data/engineering to improve data pipelines and governance. You will analyze creative concepts, hooks, formats, and geos, translate insights into action, and help shape production priorities.