Creative Strategy Lead: Performance Growth & Insights

Skill; San Diego (CA); On-site; USD 110,000 - 150,000; Full time

Job summary

Skill is seeking an innovative strategy leader to redefine performance marketing for leading consumer brands. You will shape creative strategy, translate objectives into actionable campaigns, and drive growth across multiple accounts.

The role emphasizes data-driven decision making, audience research, and close collaboration with paid media, analytics, and production teams. You’ll translate insights into compelling concepts, develop testing roadmaps, and present recommendations to clients in a

Qualifications

• Proven agency experience in creative strategy.
• Strong link between performance data and creative decisions.
• Experience translating audience insights into concepts.
• Ability to manage multiple accounts and priorities in a fast-paced agency.
• Excellent client-facing communication and strategic recommendations.

Responsibilities

• Lead creative strategy across a portfolio of client accounts within a dedicated industry vertical.
• Translate client objectives into actionable creative strategies.
• Analyze creative performance data to identify drivers and gaps.
• Evaluate performance across Meta, TikTok, and Google platforms at the creative level.
• Transform insights into innovative campaign concepts and testable hypotheses.
• Conduct audience, persona, and ICP research.
• Research competitors' creative strategies across platforms.
• Identify messaging hooks, formats, and creative trends.
• Develop high-level campaign concepts adaptable across audiences.
• Create testing roadmaps and design A/B/multivariate tests.
• Refine messaging and visuals based on testing results.
• Write hooks, scripts, and direct-response concepts.
• Translate strategy into briefs for designers and editors.
• Review work and provide actionable feedback to elevate quality.
• Collaborate with paid media, analytics, production, and creative teams.
• Present strategies and insights to clients with confidence.
• Manage multiple projects in a high-volume agency environment.

Skills

Creative strategy

Performance marketing

Data-driven decisions

Campaign concepting

Audience research

Meta Ads Manager

Tools

Meta Ads Manager

Job description

Skill is seeking an innovative strategy leader to redefine performance marketing for leading consumer brands. You will shape creative strategy, translate objectives into actionable campaigns, and drive growth across multiple accounts.

The role emphasizes data-driven decision making, audience research, and close collaboration with paid media, analytics, and production teams. You’ll translate insights into compelling concepts, develop testing roadmaps, and present recommendations to clients in a