Marketing Insights Analyst — Remote/Hybrid, KPI Dashboards

Addison Group; Fort Worth (TX); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Bonus eligibility

Career growth

Collaborative environment

Influence reporting strategy

Job summary

Addison Group is seeking a Marketing Insights Analyst to transform marketing and customer data into actionable business recommendations in the Dallas–Fort Worth area. You will partner with marketing, operations, and analytics teams to measure campaign effectiveness, build performance reporting, and drive data-driven decision making.

The role focuses on developing KPI frameworks, creating dashboards, and presenting insights to leadership.

Qualifications

• Bachelor's degree in Business Analytics, Marketing, Data Science, Statistics, or a related field.
• 2-4 years of experience in marketing analytics, business intelligence, or a related analytical role.
• Experience evaluating campaign performance and translating data into actionable recommendations.
• Strong communication and data storytelling abilities.
• Experience building KPIs, dashboards, and executive-level reporting.

Responsibilities

• Analyze marketing performance data across campaigns, channels, and customer touchpoints to identify trends and opportunities.
• Consolidate information from multiple systems and data sources to support strategic decision-making.
• Develop, refine, and monitor KPI frameworks aligned with business and marketing objectives.
• Build and maintain dashboards, scorecards, and reporting tools using data visualization platforms.
• Present data findings in a clear, business-friendly format for stakeholders and leadership teams.
• Partner with cross-functional teams to improve reporting processes, governance practices, and data quality standards.
• Support reporting automation initiatives that increase efficiency and scalability.
• Conduct quantitative and qualitative analysis to evaluate campaign success and customer engagement.
• Assist with audience segmentation and targeting efforts to improve marketing effectiveness.
• Recommend process improvements and best practices throughout the reporting and analytics lifecycle.
• Maintain documentation for reports, methodologies, and performance measurement standards.

Skills

Marketing analytics

Data storytelling

KPIs & dashboards

Cross-functional collaboration

Education

Bachelor's degree in Business Analytics, Marketing, Data Science, Statistics, or related field

Tools

Google Analytics

Power BI

Tableau

Job description

Addison Group is seeking a Marketing Insights Analyst to transform marketing and customer data into actionable business recommendations in the Dallas–Fort Worth area. You will partner with marketing, operations, and analytics teams to measure campaign effectiveness, build performance reporting, and drive data-driven decision making.

The role focuses on developing KPI frameworks, creating dashboards, and presenting insights to leadership.