Marketing Analytics Lead: AI-Driven Insights & Dashboards

FREEMAN; Dallas (TX); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Tuition Reimbursement

Paid Parental Leave

Life, Disability Insurance

Retirement with Company Match

Paid Time Off

Job summary

The Freeman Company is seeking a strategic Manager of Marketing Analytics to lead the Marketing Operations analytics function from our Dallas HQ. You’ll connect paid media, email, web, and CRM to deliver a single, trusted performance narrative and scale reporting with automation and AI.

Hybrid role with collaboration across channel owners, brand teams, and leadership. Bring 8+ years of analytics experience, strong CRM/MA/GA4 knowledge, and a track record of data-driven storytelling.

Qualifications

• 8+ years of experience in marketing analytics or related field.
• Ability to synthesize data across multiple platforms into strategic insights.
• Strong knowledge of CRM, marketing automation, and web analytics stack (GA4).
• Hands-on experience with UTM management and attribution tools.
• Experience connecting APIs and building real-time dashboards; AI-enabled analytics mindset.

Responsibilities

• Define and advance analytics strategy, storytelling, and performance measurement across brands.
• Maintain unified reporting framework integrating paid media, email, web, and CRM.
• Own tracking governance: UTM taxonomy, campaigns, tagging, and data quality.
• Oversee monthly/quarterly/ ad hoc reporting and scalability of infra with automation and AI.
• Partner with cross-functional teams to align metrics and drive data-driven decisions.

Skills

Marketing analytics

CRM (Salesforce)

Marketing automation (Marketo)

GA4 / Web analytics

Looker / Power BI / Tableau

API integration / dashboards

AI tools (Claude, ChatGPT)

Senior stakeholder communication

Tools

GA4

GTM

Looker

Power BI

Tableau

Claude / AI tooling

Job description

The Freeman Company is seeking a strategic Manager of Marketing Analytics to lead the Marketing Operations analytics function from our Dallas HQ. You’ll connect paid media, email, web, and CRM to deliver a single, trusted performance narrative and scale reporting with automation and AI.

Hybrid role with collaboration across channel owners, brand teams, and leadership. Bring 8+ years of analytics experience, strong CRM/MA/GA4 knowledge, and a track record of data-driven storytelling.