Marketing Insights Analyst

Addison Group; Fort Worth (TX); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Bonus eligibility

Career growth

Collaborative environment

Influence reporting strategy

Job summary

Addison Group is seeking a Marketing Insights Analyst to transform marketing and customer data into actionable business recommendations in the Dallas–Fort Worth area. You will partner with marketing, operations, and analytics teams to measure campaign effectiveness, build performance reporting, and drive data-driven decision making.

The role focuses on developing KPI frameworks, creating dashboards, and presenting insights to leadership.

Qualifications

• Bachelor's degree in Business Analytics, Marketing, Data Science, Statistics, or a related field.
• 2-4 years of experience in marketing analytics, business intelligence, or a related analytical role.
• Experience evaluating campaign performance and translating data into actionable recommendations.
• Strong communication and data storytelling abilities.
• Experience building KPIs, dashboards, and executive-level reporting.

Responsibilities

• Analyze marketing performance data across campaigns, channels, and customer touchpoints to identify trends and opportunities.
• Consolidate information from multiple systems and data sources to support strategic decision-making.
• Develop, refine, and monitor KPI frameworks aligned with business and marketing objectives.
• Build and maintain dashboards, scorecards, and reporting tools using data visualization platforms.
• Present data findings in a clear, business-friendly format for stakeholders and leadership teams.
• Partner with cross-functional teams to improve reporting processes, governance practices, and data quality standards.
• Support reporting automation initiatives that increase efficiency and scalability.
• Conduct quantitative and qualitative analysis to evaluate campaign success and customer engagement.
• Assist with audience segmentation and targeting efforts to improve marketing effectiveness.
• Recommend process improvements and best practices throughout the reporting and analytics lifecycle.
• Maintain documentation for reports, methodologies, and performance measurement standards.

Skills

Marketing analytics

Data storytelling

KPIs & dashboards

Cross-functional collaboration

Education

Bachelor's degree in Business Analytics, Marketing, Data Science, Statistics, or related field

Tools

Google Analytics

Power BI

Tableau

Job description

Job Title: Marketing Insights Analyst

Pay: $70,000 - $90,000 / year ; 7% Bonus Eligible

Location: Dallas-Fort Worth, TX

Work Schedule: On-Site T-Th, Remote M & F

Benefits: This position is eligible for medical, dental, vision, and 401(k).

About The Company:

Our client is a growing organization investing heavily in data-driven marketing strategies and analytics capabilities. This team is expanding and offers the opportunity to work closely with leadership, influence reporting standards, and help shape a developing analytics function with strong long-term career growth potential.

Job Description:

The Marketing Insights Analyst will play a critical role in transforming marketing and customer data into actionable business recommendations. This individual will partner with marketing, operations, and analytics teams to measure campaign effectiveness, build performance reporting, establish KPI frameworks, and drive process improvements through data analysis and automation. The ideal candidate is a proactive problem-solver who enjoys uncovering trends, creating meaningful visualizations, and influencing business decisions through insights.

Key Responsibilities:

• Analyze marketing performance data across campaigns, channels, and customer touchpoints to identify trends and opportunities.
• Consolidate information from multiple systems and data sources to support strategic decision-making.
• Develop, refine, and monitor KPI frameworks aligned with business and marketing objectives.
• Build and maintain dashboards, scorecards, and reporting tools using data visualization platforms.
• Present data findings in a clear, business-friendly format for stakeholders and leadership teams.
• Partner with cross-functional teams to improve reporting processes, governance practices, and data quality standards.
• Support reporting automation initiatives that increase efficiency and scalability.
• Conduct quantitative and qualitative analysis to evaluate campaign success and customer engagement.
• Assist with audience segmentation and targeting efforts to improve marketing effectiveness.
• Recommend process improvements and best practices throughout the reporting and analytics lifecycle.
• Maintain documentation for reports, methodologies, and performance measurement standards.

Qualifications:

• Bachelor's degree in Business Analytics, Marketing, Data Science, Statistics, or a related field.
• 2-4 years of experience in marketing analytics, business intelligence, research, or a related analytical role.
• Experience evaluating campaign performance and translating data into actionable recommendations.
• Strong communication and data storytelling abilities.
• Experience building KPIs, dashboards, and executive-level reporting.
• Proficiency with Google Analytics.
• Experience with Power BI and/or Tableau.
• Knowledge of quantitative and qualitative research methodologies.
• Ability to collaborate effectively with both technical and non-technical teams.
• Familiarity with Agile and/or Scrum environments.

Additional Details:

• Opportunity to join a rapidly growing analytics team.
• High visibility role with direct exposure to business leaders and key stakeholders.
• Ideal for candidates who take initiative, bring forward new ideas, and enjoy ownership of their work.
• Experience with workflow development, custom forms, or process optimization is highly valued.

Perks:

• Bonus eligibility upon conversion.
• Career growth opportunities within an expanding team.
• Collaborative, innovation-focused environment.
• Opportunity to influence reporting strategy and analytics best practices.

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.