Marketing Analyst I — Data-Driven Insights

GM Financial; Irving (TX); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

401K matching

Parental leave

Tuition assistance

GM employee discount

Company holidays

Job summary

GM Financial is seeking a highly-motivated Marketing Analyst I to turn data into actionable insight. Based in the Dallas–Fort Worth area, you will join the Marketing Intelligence team and help measure, report, and optimize consumer and dealer marketing activities.

You’ll collaborate with stakeholders to define KPIs, design dashboards, run analyses, and communicate findings to both technical and non-technical audiences, driving improvements in customer experiences and business performance.

Qualifications

• High School Diploma or equivalent required.
• Bachelor’s Degree in Marketing, Economics, Business Administration, Statistics or other quantitative discipline required.
• Master’s Degree in a quantitative discipline preferred.
• 1-3 years of total relevant experience required.
• 1+ years hands-on experience with SAS, Python, SQL preferred.

Responsibilities

• Deliver analysis, insights, and recommendations to support enhancements of GM Financial’s consumer and dealer marketing.
• Collaborate with business stakeholders to understand goals, establish KPIs and ensure valid and reliable measurement and tracking.
• Develop reporting that monitors behavior and performance of marketing campaigns and channels.
• Communicate results effectively to different internal audiences.
• Identify data discrepancies and collaborate with Integration and Developer teams for support.

Skills

Digital analytics

Adobe Analytics

Google Analytics

Power BI

Dashboards

A/B testing

Communication

Data visualization

Education

Bachelor’s Degree in Marketing, Economics, Business Administration, Statistics or other quantitative discipline

Master’s Degree in a quantitative discipline preferred

High School Diploma or equivalent

1-3 years total relevant experience

Tools

SAS

Python

SQL

Job description

GM Financial is seeking a highly-motivated Marketing Analyst I to turn data into actionable insight. Based in the Dallas–Fort Worth area, you will join the Marketing Intelligence team and help measure, report, and optimize consumer and dealer marketing activities.

You’ll collaborate with stakeholders to define KPIs, design dashboards, run analyses, and communicate findings to both technical and non-technical audiences, driving improvements in customer experiences and business performance.