Marketing Insights Analyst

gotofoodsjobs; Atlanta (GA); On-site; USD 65,000 - 95,000; Full time

Job summary

GoTo Foods is seeking a Marketing Insights Analyst to advance enterprise marketing measurement capabilities. You will help coordinate MMM initiatives, support reporting, and contribute to dashboard development across the portfolio.

The role requires strong analytical skills, attention to detail, and disciplined project management, with curiosity about what drives marketing effectiveness and growth. You will collaborate with brand, analytics, and IMC teams to standardize measurement frameworks

Qualifications

• Strong analytical skills with attention to detail.
• Project management discipline and proactive collaboration.
• Curiosity about drivers of marketing effectiveness and business growth.

Responsibilities

• Coordinate Marketing Mix Modeling (MMM) initiatives across the GoTo Foods portfolio.
• Support enterprise marketing performance reporting and dashboard development.
• Contribute to foundational tools, frameworks, and best practices for marketing measurement.

Job description

The Marketing Insights Analyst supports the development and advancement of enterprise marketing measurement capabilities across the GoTo Foods portfolio. Reporting to the Director, Consumer Insights, this role will help coordinate Marketing Mix Modeling (MMM) initiatives, support enterprise marketing performance reporting, assist in dashboard development, and contribute to foundational tools, frameworks, and best practices that improve marketing measurement and decision-making across the organization.

This role serves as a steward of enterprise marketing effectiveness capabilities, helping establish the reporting standards, measurement frameworks, analytical tools, and reusable resources that support marketing leaders, analytics teams, Brand Marketing Analysts, and Integrated Marketing Communications (IMC) Pods.

The ideal candidate combines strong analytical skills, attention to detail, project management discipline, and curiosity about the factors that drive marketing effectiveness and business growth.