Marketing Data & Insights Analyst

GoTo Foods; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

GoTo Foods is seeking a Marketing Data Analyst to join our Consumer Insights & Analytics team in Atlanta. You will support business analytics for marketing and consumer research, partnering with senior members to generate insights that drive strategic decisions across GTM campaigns, loyalty programs, and market testing.

The role emphasizes collaboration with Brand Marketing, Loyalty, Digital Teams, and external data vendors to turn data into actionable recommendations.

Qualifications

• Bachelor's degree in business administration, business analytics, data science, marketing, or related field.
• Proficiency in SQL and analytics tools for marketing measurement and reporting.
• Ability to translate data into actionable insights for brand teams.

Responsibilities

• Analyze marketing effectiveness across campaigns and channels, including performance during key campaign windows.
• Build standardized campaign scorecards that connect media, promotions, and business outcomes across brands.
• Identify customer and market segments with the greatest potential to improve traffic, frequency, and sales.
• Partner with Brand Marketing to define performance KPIs, measurement plans, and post-campaign learning agendas.
• Monitor competitive activity and category trends to identify brand risks and whitespace opportunities.
• Assist in designing, fielding, and analyzing market tests and site selection studies, translating results into recommendations.
• Support experimental design and execution for tests across marketing, digital, and menu initiatives.
• Execute day-to-day management of tracking studies and recurring reporting KPIs.
• Evaluate member activation, retention, and loyalty program metrics to inform improvements.

Skills

SQL

Databricks

Excel

PowerPoint

Analytical methods

Storytelling

Data integration

Stakeholder management

Communication

Education

Bachelor's degree in business administration, business analytics, data science, marketing, or related field

Job description

GoTo Foods is seeking a Marketing Data Analyst to join our Consumer Insights & Analytics team in Atlanta. You will support business analytics for marketing and consumer research, partnering with senior members to generate insights that drive strategic decisions across GTM campaigns, loyalty programs, and market testing.

The role emphasizes collaboration with Brand Marketing, Loyalty, Digital Teams, and external data vendors to turn data into actionable recommendations.