Marketing Data Analyst

GoToFoods; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

GoToFoods is seeking a Marketing Analytics role within the Consumer Insights & Analytics organization to support analytics and consumer research across brands and digital programs. The position collaborates with senior teams to analyze performance, produce insights, and guide strategic decisions.

It also manages day-to-day GTM metrics, loyalty partner activity, market testing, forecasting, and ad hoc analytics onsite in Atlanta.

Responsibilities

• Support business analytics and marketing and consumer research initiatives across GoToFoods brands and digital programs.
• Collaborate with senior team members to analyze performance and produce insights for strategic decision making.
• Handle day-to-day analytics work focused on GTM campaign metrics, loyalty engine partners, market testing, forecasting, and ad hoc strategic analytics.
• Coordinate with internal stakeholders and external research suppliers as needed to support research and analytics needs.
• Enable brand and digital teams to apply consumer insights and data-driven analysis in their work.
• Work closely with teams including Brand Marketing & Operations, Loyalty Customer Engagement, Digital Teams, and corporate centers of excellence such as Off-P Premise, Loyalty, Revenue Management, and Culinary.
• Partner with external research and data vendors to support analytics and consumer research efforts.

Job description

In the Consumer Insights & Analytics organization at GoToFoods, this role supports marketing analytics and consumer research to drive measurement and insight across brands and digital programs.

Key Responsibilities

• Support business analytics and marketing and consumer research initiatives across GoToFoods brands and digital programs.
• Collaborate with senior team members to analyze performance and produce insights for strategic decision making.
• Handle day-to-day analytics work focused on GTM campaign metrics, loyalty engine partners, market testing, forecasting, and ad hoc strategic analytics.
• Coordinate with internal stakeholders and external research suppliers as needed to support research and analytics needs.
• Enable brand and digital teams to apply consumer insights and data-driven analysis in their work.
• Work closely with teams including Brand Marketing & Operations, Loyalty Customer Engagement, Digital Teams, and corporate centers of excellence such as Off-Premise, Loyalty, Revenue Management, and Culinary.
• Partner with external research and data vendors to support analytics and consumer research efforts.

Role Focus

• GTM campaign measurement across digital programs.
• Insights and performance analysis tied to loyalty engine partner activity.
• Evaluation of market testing and use of results to inform planning.
• Forecasting and strategic analytics for business use.
• Ad hoc analytics to support ongoing strategic priorities.

Location & Work Setting

• Atlanta, GA
• Onsite