Marketing Analyst-Food Ingredients

Briess Malt & Ingredients Co.; Manitowoc (WI); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading food ingredients company based in Wisconsin is seeking a Marketing Analyst to enhance marketing strategies and drive product development initiatives. The role requires a mix of marketing analysis, customer support, and cross-functional collaboration. Candidates should have a strong background in data analysis and experience in the food and beverage industry. This full-time position also involves travel for trade shows and conferences, contributing to the growth of innovative product offerings.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field required.
• 2–4 years of experience in marketing analytics or business intelligence preferred.
• Preference for experience in the B2B food ingredients space.

Responsibilities

• Analyze market trends and consumer behavior for strategic insights.
• Support product management with market needs and performance assessment.
• Evaluate marketing campaign effectiveness using KPI tracking.

Skills

Data analysis

Market research

Communication

Project management

Customer relationship management (CRM)

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Excel

SQL

Google Analytics

Tableau

Power BI

HubSpot

Salesforce

Marketo

Job description

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This multifaceted role combines a keen business acumen, strong marketing analysis, product line management, technical expertise with customer-facing sales support, providing critical resources for both internal teams and external customers. The Marketing Analyst will serve as a subject matter expert (SME) for our product portfolio, offering guidance on product assortment, market development and driving strategic growth opportunities.

This position requires a strong background in marketing analytics, excellent communication skills, and a passion for data-driven strategy development in the food and beverage industry. The ideal candidate will thrive in a collaborative environment, excel at building customer relationships, and contribute to innovation and product development.

Key Responsibilities

1. Trend Identification & Market Research

• Monitor and analyze market trends, customer and consumer behavior, and competitive landscape.
• Conduct primary and secondary research to uncover emerging opportunities and threats.
• Translate complex data into actionable insights and visual reports for stakeholders.
• Maintain competitive intelligence for internal reference and sharing with key stakeholders.
• Collaborate with cross‑functional teams to develop and refine marketing strategies.
• Use data to inform campaign planning, customer segmentation, and targeting.
• Evaluate the performance of marketing initiatives and recommend optimizations.

3. Product Management Support

• Assess market needs and product performance of current portfolio of products and potential new innovation.
• Analyze customer feedback, usage data, and market trends to inform product development.
• Assist in go‑to‑market strategies, pricing analysis, and product positioning.

4. Marketing Campaign Support

• Provide analytical support for digital and traditional marketing campaigns.
• Track KPIs such as ROI, conversion rates, and customer acquisition costs.
• Create marketing content for internal and external publication, working closely with the marketing team to ensure accuracy and alignment with brand messaging.
• Develop dashboards and reports to communicate campaign performance to stakeholders.

5. Cross‑Functional Collaboration

• Work closely with sales and marketing team to align marketing efforts with business goals.
• Collaborate with innovation and sustainability working groups as needed.
• Work hand in hand with sales team to develop customer specific content to support sales targeting efforts.
• Present findings and strategic recommendations to senior leadership.
• Assist with sales calls, marketing campaigns, trade show, etc support as fit.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field.
• 2–4 years of experience in marketing analytics, business intelligence, or a similar role.
• Preference for experience in B2B food ingredients space.
• Strong proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics, Tableau, Power BI).
• Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
• Excellent communication and presentation skills.
• Ability to synthesize complex data into clear, actionable insights.
• Strong project management and organizational skills.

Physical Demands & Work Environment

• Ability to travel up to 30% of the time, including overnight travel, to represent the company at trade shows, technical conferences, and customer locations.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Food and Beverage Services