Marketing Generalist: Campaigns, Email & Content

Neostella; Milwaukee (WI); On-site; USD 55,000 - 90,000; Full time

Benefits offered by this job

Health Care Plan (Medical, Dental &amp

Retirement Plan (401k)

Paid Time Off (Vacation & Holidays

Training & Development

Travel Bonus

Maternity & Paternal Leave

Job summary

Neostella is seeking a hands-on Marketing Generalist to bring campaigns, product stories, and go-to-market programs to life. You will own execution across email, web, content, and campaign channels, collaborating with Sales, Product, and Customer Experience.

The role requires the ability to translate technical product information into clear, engaging content for diverse audiences, manage multiple projects, and deliver high-quality materials on deadline.

Qualifications

• 3–5 years of hands-on marketing experience in B2B tech, SaaS, or similar environments.
• Experience executing marketing campaigns and producing deliverables independently.
• Experience building email campaigns and working with marketing automation platforms such as HubSpot, Pardot, Marketo, or similar tools.
• Strong writing and editing skills, with experience developing marketing copy and customer-facing content.
• Experience creating or managing website content, landing pages, blogs, or other digital marketing assets.
• Working knowledge of campaign analytics, reporting, and performance measurement.
• Strong project management and organizational skills, including the ability to manage multiple deadlines.
• Ability to communicate complex information clearly and adapt messaging to different audiences.
• A proactive, detail-oriented approach and the ability to work independently while collaborating across teams.

Responsibilities

• Campaign Execution: Build and execute integrated marketing campaigns across email, web, content, and other digital channels.
• Campaign plans: Develop, coordinate deliverables, manage timelines, and ensure campaigns launch on schedule.
• Lead generation: Support lead generation and demand generation initiatives that increase awareness, engagement, and qualified pipeline.
• Monitor performance: Track campaign metrics and identify opportunities for improvement.
• Email Marketing and Automation: Build, test, and execute email campaigns, newsletters, and nurture sequences.
• Segmentation and workflows: Manage audience segmentation, messaging, scheduling, and campaign workflows.
• CRM tools: Use marketing automation and CRM tools to support campaign execution, lead engagement, and reporting.
• Content Development and Copywriting: Write and edit marketing copy for emails, landing pages, website content, blogs, social media, and campaign materials.
• Translate tech into clear messaging: Turn technical product capabilities into customer-focused content.
• Content strategy: Develop content that supports different stages of the buyer journey and reinforces product positioning.
• Collaboration: Work with internal subject matter experts to turn complex information into useful content.
• Website and Digital Marketing: Create and maintain website content and landing pages; apply SEO best practices.
• Analytics and Optimization: Track and report on campaign performance; use data to optimize.
• Cross-Functional Collaboration: Align messaging with Sales, Product, and Customer Experience.

Skills

Campaign execution

Email marketing

Marketing automation

Tools

HubSpot

Pardot

Marketo

Job description

Neostella is seeking a hands-on Marketing Generalist to bring campaigns, product stories, and go-to-market programs to life. You will own execution across email, web, content, and campaign channels, collaborating with Sales, Product, and Customer Experience.

The role requires the ability to translate technical product information into clear, engaging content for diverse audiences, manage multiple projects, and deliver high-quality materials on deadline.