Marketing Generalist: Brand & Demand Growth (B2B)

Sonepar Canada, Inc.; Upper Marlboro (MD); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Paid time off

401(k) retirement savings with company

Professional development programs

Gym reimbursement

Employee Assistance Program

Job summary

Capital Electric is seeking a Marketing Specialist / Generalist to execute marketing programs, content, events, and customer education initiatives. You will collaborate with internal teams and external partners to drive brand awareness, demand, and customer engagement across channels.

The role requires 2+ years in marketing with a strong grounding in brand and performance marketing, along with solid project management and organizational skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2+ years in marketing, communications, agency management, or related field.
• Experience in integrated marketing across brand-building and demand-generation.
• Experience managing multiple projects and stakeholders in a fast-paced environment.
• Growth mindset and willingness to learn new skills and subjects.
• Understanding of brand marketing, demand generation, and performance marketing.
• Excellent project management and organizational skills.

Responsibilities

• Own day-to-day execution of marketing programs, campaigns, content, events, and stakeholder coordination.
• Support analytics, e-commerce, paid media, and social media initiatives with cross-functional collaboration.
• Develop and maintain a content pipeline for multi-channel distribution.
• Collaborate with internal teams and external partners to ensure timely campaign delivery.
• Assist with field marketing events, customer education, and promotions.
• Analyze performance insights and identify optimization opportunities.

Skills

Marketing

Communications

Project management

B2B marketing

Agency management

Content development

Digital marketing

Education

Bachelor's degree in Marketing

Job description

Capital Electric is seeking a Marketing Specialist / Generalist to execute marketing programs, content, events, and customer education initiatives. You will collaborate with internal teams and external partners to drive brand awareness, demand, and customer engagement across channels.

The role requires 2+ years in marketing with a strong grounding in brand and performance marketing, along with solid project management and organizational skills.