B2B Marketing Specialist | Brand, Digital & Events

Capital Electric; Upper Marlboro (MD); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Healthcare plans

Dental & vision

Paid time off

Paid parental leave

401(k) company match

Professional development programmes

Shareholder opportunities

Disability insurance

Life insurance for dependants

Wellness program

Gym reimbursement

Employee Assistance Programme

Job summary

Capital Electric is seeking a Marketing Specialist/Generalist to support branding, demand generation and customer experience initiatives. You will execute campaigns, manage content and events, and collaborate across teams to meet marketing objectives.

Ideal candidates have 2+ years in marketing, strong project management, B2B experience, and the ability to balance creative concepting with hands‑on execution in a multi‑channel environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in marketing, communications, agency account management, or a related field.
• Experience supporting integrated marketing programmes across both brand‑building and demand‑generation initiatives.
• Experience managing multiple projects and stakeholders in a fast‑paced environment.
• B2B marketing experience preferred.
• Experience within distribution, construction, industrial, manufacturing, or related industries is a plus.

Responsibilities

• Own the day‑to‑day execution of marketing programs, including campaign coordination, content development, events, customer education, communications, project timelines, and stakeholder collaboration to ensure successful delivery.
• Support analytics, e‑commerce, paid media, and social media initiatives by collaborating with internal teams and external partners to help ensure these channels contribute to overall marketing and business objectives.
• Coordinate event communications, registrations, promotional materials, and event logistics.
• Partner with sales teams and branch leadership to support local marketing initiatives and customer engagement opportunities.
• Assist with marketing performance tracking, reporting, and campaign optimization to maximise impact within budget.

Skills

Growth mindset

Brand marketing

Demand generation

Project management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Capital Electric is seeking a Marketing Specialist/Generalist to support branding, demand generation and customer experience initiatives. You will execute campaigns, manage content and events, and collaborate across teams to meet marketing objectives.

Ideal candidates have 2+ years in marketing, strong project management, B2B experience, and the ability to balance creative concepting with hands‑on execution in a multi‑channel environment.