Global Marketing Specialist: Demand Gen & Campaigns

gartner; Arlington (VA); Hybrid; USD 64,000 - 87,000; Full time

Benefits offered by this job

Competitive base salary

Annual bonus program

401(k) match

Stock purchase program

Generous PTO

Hybrid work environment

Job summary

Gartner is seeking a Senior Specialist on the Global Business Sales Marketing team focused on the Finance region. This role drives demand generation and revenue growth through integrated marketing campaigns and multi-channel programs, collaborating with Sales and Product teams to craft compelling messages.

The ideal candidate brings 3–5 years of B2B marketing experience, strong analytical and data-driven skills, and proficiency with Salesforce, Power BI, Google Analytics, and AI tools.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 3–5 years of relevant marketing experience in a B2B or large/global company.
• Hands-on experience supporting and executing integrated marketing or demand generation programs; experience engaging executive-level audiences is a plus.
• High attention to detail and strong problem-solving skills with consistent follow-through.
• Advanced organizational and communication skills; able to manage multiple projects and collaborate with stakeholders.
• Ability to adapt and work effectively in a fast-paced, dynamic, and collaborative environment.
• Proficiency with CRM (Salesforce), email management systems, data analytics platforms (Power BI, Google Analytics), and AI tools (Chat GPT, Notebook LM, Copilot).
• Intermediate to advanced Excel skills and strong PowerPoint capabilities.
• Excellent English written and verbal communication skills.
• Strong analytical skills and a data-driven mindset.

Responsibilities

• Support Marketing Director in executing integrated marketing strategies and campaigns to help drive revenue growth.
• Coordinate and implement multi-channel marketing campaigns and content marketing programs aimed at generating leads and supporting sales efforts.
• Work with centralized centers of excellence to ensure smooth execution of assigned marketing activities.
• Gather and organize input from Product, Research, and Sales teams to inform campaign messaging and tactics; collaborate with other marketing team members to develop and distribute content.
• Strategize clear, concise marketing messages and content, ensuring consistency across channels and formats.
• Collaborate with colleagues across business lines and regions to share marketing ideas and support integrated activities.
• Track and report on marketing performance using established metrics and analytics; share findings and suggest improvements.
• Support demand generation activities by helping communicate key messages and campaign details to the Sales organization.
• Build strong working relationships with Sales teams and regional leaders.
• Monitor KPIs and campaign metrics and assist in evaluating campaign effectiveness to inform future tactics.

Skills

Marketing campaign management

Demand generation

CRM (Salesforce)

Power BI

Google Analytics

AI tools (ChatGPT, Notebook LM, Copil

Excel

PowerPoint

Data-driven mindset

Analytical skills

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Power BI

Google Analytics

AI tools (ChatGPT, Notebook LM, Copilot)

Job description

Gartner is seeking a Senior Specialist on the Global Business Sales Marketing team focused on the Finance region. This role drives demand generation and revenue growth through integrated marketing campaigns and multi-channel programs, collaborating with Sales and Product teams to craft compelling messages.

The ideal candidate brings 3–5 years of B2B marketing experience, strong analytical and data-driven skills, and proficiency with Salesforce, Power BI, Google Analytics, and AI tools.