Marketing Generalist

Expert Computer Solutions (ECS); Town of Texas (WI); On-site; USD 70,000 - 90,000; Full time

Job summary

Expert Computer Solutions (ECS) is seeking a hands-on Marketing Generalist to own end-to-end strategy, content, website, campaigns, social, and sales enablement. You will translate technical IT, cybersecurity, and compliance topics into clear messaging for non-technical decision-makers.

This role requires planning a calendar, writing copy, managing the WordPress site, and reporting on what works, with a small team and in-person collaboration at the Houston office five days a week.

Qualifications

• Associate's or Bachelor's in Marketing, business, communications, or any field.
• Certs (Google Analytics, HubSpot, Meta Blueprint) can substitute for a Bachelor’s degree.
• 3–6 years of B2B marketing experience IT services, cybersecurity, SaaS, professional services or another consultative business preferred.
• Strong writing & editing across formats: website, email, social, blog, and sales collateral.
• Project management skills juggling multiple campaigns and deadlines without dropping details.
• Experience supporting lead generation & campaigns, not just publishing content.
• Working knowledge of SEO, AEO/GEO, Google Business Profile, LinkedIn, and email marketing.
• Hands-on WordPress experience; comfortable in Canva, PowerPoint, and Word.
• Google Analytics (GA4) and Google Search Console reading data and turning it into action.
• Skilled at turning technical or complex information into clear business messaging.
• Good judgment, initiative, and accountability to ask questions and follow through.
• Ability to work in-person at our Houston office 5 days/week.

Responsibilities

• Marketing strategy & calendar: Plan and run a practical marketing calendar across campaigns, content, email, social, events, and website updates aligned to sales goals and target industries.
• Content & website: Write blogs, web copy, email, case studies, sales collateral, and ad copy. Manage WordPress site, including SEO edits and landing pages.
• Campaigns & sales enablement: Build multi-channel lead-gen campaigns and turn objections into sales collateral and proposals.
• Social & local presence: Manage LinkedIn, Google Business Profile, and other channels; build thought-leadership content.
• Reporting & optimization: Track SEO, AEO, traffic, and engagement via Google Analytics and Search Console; turn data into priorities.
• AI & process: Use AI tools to speed up drafting with full human review for accuracy.

Skills

B2B marketing

Writing & editing

Project management

Lead generation & campaigns

SEO

Analytics interpretation

Content creation

Multi-channel campaigns

Education

Associate/Bachelor in Marketing

Certifications (GA4, HubSpot, Meta Blueprint)

Tools

WordPress

Canva

PowerPoint

Word

Google Analytics GA4

Google Search Console

HubSpot

Ahrefs

SEMrush

Job description

Job Description

About US

Expert Computer Solutions (ECS) is a Houston-based managed IT services provider and consulting firm supporting small and mid-sized businesses. Founded in 2005, ECS offers IT support, project services, staff augmentation, and vCIO services, including cybersecurity, AI, strategic planning, and IT compliance. We advocate a business-first, proactive, and practical approach to IT. To learn more about us, visit: www.ecsoffice.com

We were recently awarded the 2025 BBB Pinnacle Award of Excellence, received multi-year BBB Winner of Distinction awards, and were a 2025 MSP Titans of the Industry Finalist.

About the Role

Expert Computer System is looking for a hands-on Marketing Generalist to own our marketing functions like end-to-end strategy, content, website, campaigns, social, and sales enablement. This role is for someone who can plan the calendar, write the copy, manage the website, run campaigns, and report on what's working, without a large team behind them. You’ll translate technical IT, cybersecurity, and compliance topics into clear, compelling messaging for non-technical decision-makers.

What You'll Own

• Marketing strategy & calendar: Plan and run a practical marketing calendar across campaigns, content, email, social, events, and website updates aligned to sales goals and target industries.
• Content & website: Write blogs, web copy, email, case studies, sales collateral, and ad copy. Manage the ECS WordPress site, including SEO edits and landing pages.
• Campaigns & sales enablement: Build multi-channel lead-gen campaigns (email, LinkedIn, direct mail, events) and turn objections and differentiators into sales collateral, proposals, and one-pagers.
• Social & local presence: Manage LinkedIn, Google Business Profile, and other channels; build thought-leadership and client-education content; support reputation-building.
• Reporting & optimization: Track SEO, AEO, traffic, and engagement via Google Analytics and Search Console; turn data into next priorities, not just reports.
• AI & process: Use AI tools responsibly to speed up drafting and research, with full human review for accuracy, tone, and confidentiality.

Must Have

• Associate's or Bachelor’s in Marketing, business, communications, or any field.
• Certs (Google Analytics, HubSpot, Meta Blueprint) can substitute for a Bachelor’s degree.
• 3–6 years of B2B marketing experience IT services, cybersecurity, SaaS, professional services or another consultative business preferred.
• Strong writing & editing across formats: website, email, social, blog, and sales collateral.
• Project management skills juggling multiple campaigns and deadlines without dropping details.
• Experience supporting lead generation & campaigns, not just publishing content.
• Working knowledge of SEO, AEO/GEO, Google Business Profile, LinkedIn, and email marketing.
• Hands-on WordPress experience; comfortable in Canva, PowerPoint, and Word.
• Google Analytics (GA4) and Google Search Console reading data and turning it into action.
• Skilled at turning technical or complex information into clear business messaging.
• Good judgment, initiative, and accountability to ask questions and follow through.
• Ability to work in-person at our Houston office 5 days/week.

Nice to Have

• MSP, IT services, cybersecurity, or compliance industry background.
• HubSpot, Ahrefs, or SEMrush experience.
• Webinar, trade show or event marketing support.
• Experience working directly with sales teams or executives.
• Basic video editing or presentation design skills.

Success in This Role Looks Like

• A current, visible marketing calendar with clear ownership of every priority.
• Campaigns and collateral are delivered on time and accurately messaged, reviewed by leadership, and practical enough to support prospecting, follow-up, proposals and client conversations.
• SEO, social and local presence steadily im