Marketing Generalist

Learntastic; Massachusetts; Hybrid; USD 55,000 - 75,000; Full time

Job summary

LearnTastic is seeking a Marketing Generalist to wear multiple hats—from updating WordPress pages to building Salesforce campaigns and analyzing performance.

With 1–3 years in marketing, you’ll manage content creation, design assets in Adobe, and support paid campaigns while collaborating with sales and leadership to align with business goals. This is a remote role based in the US. You will produce on-brand decks, reports, and landing pages, coordinating with teams to drive campaigns.

Qualifications

• 1–3 years of marketing experience (internships count).
• Hands-on editing of websites in WordPress.
• Working knowledge of Salesforce CRM and Salesforce MCAE / Pardot.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong PowerPoint skills — clean, on-brand decks.
• Familiar with Google Analytics and Google Ads.
• Understanding of core marketing principles: campaigns, segmentation, content strategy, basic SEO.
• Strong attention to detail and ability to manage multiple projects.
• Clear written and verbal communication skills.

Responsibilities

• Make routine updates and edits to websites in WordPress.
• Support email marketing and campaign execution using MCAE / Pardot.
• Manage records, leads, and data in Salesforce CRM.
• Design marketing collateral using Adobe Creative Suite.
• Build and format PowerPoint presentations for sales and leadership.
• Monitor website and campaign performance with Google Analytics.
• Assist with paid digital campaigns (Google Ads, social ads).
• Support content, branding, sales enablement, and internal comms.
• Collaborate with sales and leadership to align marketing with goals.
• Social media posting and monitoring.

Skills

WordPress editing

Salesforce CRM

MCAE / Pardot

Adobe Creative Suite

PowerPoint

Google Analytics

Google Ads

Content strategy

Campaigns & segmentation

SEO basics

Multitasking

Written communication

Tools

WordPress

Salesforce CRM

MCAE / Pardot

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

PowerPoint

Google Analytics

Google Ads

Job description

About LearnTastic

LearnTastic is a fast-growing online education platform providing accredited continuing-education and compliance courses for professionals across industries—from healthcare and construction to HR and education. With more than 1,000 courses and over a million learners served, LearnTastic is redefining accessible, self-paced learning. Our mission is to make professional development simple, engaging, and impactful—anytime, anywhere.

About the role

We're looking for a Marketing Generalist who's comfortable wearing multiple hats — someone who can jump between updating a webpage, building out a Salesforce campaign, pulling analytics, and putting together a polished design asset or presentation, all in the same day. This is a great fit for someone with 1–3 years of hands-on marketing experience who wants to grow into a broader strategic role while remaining close to day-to-day execution.

Job Description:

• Make routine updates and edits to company websites (content, images, basic layout changes) in WordPress
• Support email marketing and campaign execution using Salesforce Marketing Cloud Account Engagement (MCAE / Pardot), including building emails, landing pages, forms, and automation workflows
• Manage and update records, leads, and campaign data within Salesforce CRM
• Design marketing collateral (social graphics, one-pagers, presentations, email templates) using the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Build and format PowerPoint presentations for sales, leadership, and internal use
• Monitor and report on website and campaign performance using Google Analytics
• Assist with paid digital campaigns (Google Ads, social ads), including basic setup, monitoring, and reporting
• Support broader marketing functions: content creation, brand consistency, sales enablement materials, internal communications, and event coordination
• Collaborate with sales, leadership, and other departments to align marketing efforts with business goals
• Social Media Posting and Monitoring

Must-Have Qualifications:

• 1–3 years of marketing experience (internships count)
• Hands-on experience editing websites in WordPress
• Working knowledge of Salesforce CRM and Salesforce MCAE / Pardot
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong PowerPoint skills — building clean, professional, on-brand decks
• Familiarity with Google Analytics and Google Ads
• Understanding of core marketing principles: campaigns, segmentation, content strategy, basic SEO
• Strong attention to detail and comfort managing multiple projects at once
• Clear written and verbal communication skills

Nice to have:

• Experience in a B2B or manufacturing/industrial marketing environment
• Basic HTML/CSS knowledge for email or web tweaks
• Elementor or page-builder experience within WordPress
• Experience supporting multi-brand or multi-entity marketing efforts

What success looks like in the first 6 months:

• Comfortably managing WordPress edits and Salesforce/MCAE campaign builds with minimal oversight
• Producing clean, on-brand design assets and presentations independently
• Delivering basic performance reports (traffic, campaign engagement, ad performance) on a regular cadence

This is a remote position.