Marketing Specialist (Job ID: IOHMST6)

Insideoutva; Idaho; On-site; USD 50,000 - 70,000; Full time

Job summary

Insideoutva seeks a proactive Marketing Generalist in Idaho to build and manage its marketing ecosystem. This role combines visual design, technical execution, and strategic thinking. You will create high-quality sales materials, manage social media presence, and ensure effective marketing messages.

The ideal candidate should be adaptable with strong technical proficiency in design tools and CRM platforms. Join a fast-moving team where you will directly influence brand growth and initiatives.

Qualifications

• Proven track record of consistency and commitment.
• Experience with design tools and CRM platforms.
• Strong communication skills and understanding of Western business aesthetics.

Responsibilities

• Create custom-branded sales collateral and manage print specifications.
• Establish and manage social media presence across platforms.
• Manage and optimize GoHighLevel CRM and automated marketing campaigns.

Skills

Reliability & Communication

Technical Proficiency

Adaptability

Future-Ready Mindset

Tools

Adobe Suite

Canva

GoHighLevel

Video Editing Software

Job description

NOTE: This role requires a high level of ownership and execution. We are looking for someone who is proactive, detail‑oriented, and committed to building systems and processes from the ground up.

ROLE OVERVIEW

About the Client: Our client is a comprehensive technology and managed services provider focused on optimizing business operations through integrated office hardware, IT infrastructure, and communication solutions. Their services include managed print solutions, proactive cybersecurity, cloud computing, and unified voice communications. By modernizing workflows and streamlining document management, they help organizations reduce costs and improve efficiency through advanced hardware and tailored software integrations.

About the Role: We are seeking a versatile and highly proactive Marketing Generalist—essentially a “Marketing Swiss Army Knife.” While the company has a strong outbound sales engine generating consistent leads, its inbound and digital presence is currently minimal.

In this role, you will build and manage the company’s marketing ecosystem from the ground up while supporting a personalized sales process. This position requires a mix of creative design, technical execution, and strategic thinking, along with the ability to leverage existing vendor resources to produce polished, high‑quality marketing assets.

KEY RESPONSIBILITIES

Visual Design & Print Media

• Create high-quality, custom‑branded sales collateral such as folders, brochures, and presentation materials
• Manage technical print specifications, including full‑bleed designs and US paper sizes (8.5" x 11")
• Leverage vendor‑provided marketing libraries and adapt assets for brand consistency
• Customize and rebrand partner resources (videos, newsletters, and other assets)
• Perform basic video editing for promotional content and social media
• Conduct in‑depth research on top prospects to gather actionable insights
• Support the development of tailored, data‑driven marketing messages
• Ensure messaging aligns with prospect needs and timing
• Manage and optimize GoHighLevel CRM, including landing pages and sales funnels
• Build and maintain automated drip marketing campaigns
• Learn and deploy bot‑building tools for website and social automation
• Assist in developing and launching Virtual Sales Letter (VSL) strategies

Social Media & Paid Growth

• Establish and manage presence across LinkedIn, Facebook, and Instagram
• Provide strategic input on paid advertising (Meta, TikTok, LinkedIn) and SEO
• Monitor website and campaign performance, recommending optimizations for inbound growth

QUALIFICATIONS & SKILLS

• Reliability & Communication: Proven track record of consistency, transparency, and long‑term commitment
• Technical Proficiency: Experience with design tools (Adobe Suite or Canva), CRM platforms (GoHighLevel preferred), and video editing software
• Adaptability: Ability to balance strategic thinking with hands‑on execution
• Future‑Ready Mindset: Interest in AI tools, automation, and bot‑building technologies
• Cultural Alignment: Strong English communication skills and understanding of Western business aesthetics

WHY JOIN

• Build from the Ground Up: Play a key role in shaping the company’s entire marketing function
• High Impact Role: Directly influence brand presence, lead generation, and business growth
• Dynamic Environment: Work with a fast‑moving team that values initiative, creativity, and execution