Marketing FP&A Director: Growth & ROI Leader

LeafHome; Hudson (OH); On-site; USD 170,000 - 200,000; Full time

Job summary

Leaf Home is seeking a Director of FP&A, Marketing to own planning, forecasting, and performance analysis of our marketing investments. You’ll connect spend to leads, appointments, sales, and revenue, partnering with the CMO, SVP of Marketing, and channel leaders to guide where the dollars go.

You will model seasonality and market expansion to ensure alignment with sales capacity and installation schedules, and you’ll drive ROI across digital, direct mail, print, and TV campaigns.

Responsibilities

• Own the annual marketing budget and monthly/quarterly reforecasts with risk/opportunity analysis.
• Build driver-based models linking spend to leads, appointments, and revenue.
• Model seasonality, expansion, and brand demand to align plans with capacity.
• Measure channel performance using cost per lead, per appointment, per sale, and revenue share.
• Evaluate print and direct mail economics, including lift from campaigns.
• Partner with analytics on attribution and media-mix modeling for harder-to-measure channels.
• Recommend budget reallocations across channels and markets based on marginal return.

Job description

Leaf Home is seeking a Director of FP&A, Marketing to own planning, forecasting, and performance analysis of our marketing investments. You’ll connect spend to leads, appointments, sales, and revenue, partnering with the CMO, SVP of Marketing, and channel leaders to guide where the dollars go.

You will model seasonality and market expansion to ensure alignment with sales capacity and installation schedules, and you’ll drive ROI across digital, direct mail, print, and TV campaigns.