Marketing & Events Operations Lead

Passage Health Inc.; New York (NY); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Passage Health Inc. is seeking a Marketing Operations Lead to own HubSpot, data quality, and the go-to-market tech stack. You will drive end-to-end event programs, ensure flawless data flows, and partner with Sales, Revenue Operations, Product Marketing, Customer Success, and Finance.

You’ll design scalable processes, maintain dashboards, and deliver ROI insights. The role requires strong analytical skills, startup experience, and comfort with a fast-paced environment.

Qualifications

• 5+ years in marketing operations, preferably in B2B SaaS or startups.
• Hands-on HubSpot administration, with lifecycle, forms, workflows, and reporting.
• Proven ability to plan and execute in-person and virtual events end-to-end.
• Experience owning budgets and reporting ROI across programs.

Responsibilities

• Own HubSpot and marketing systems, including data hygiene and integrations.
• Design lead routing, SLA workflows, and nurture programs in support of Sales.
• Build and manage campaigns, landing pages, forms, and playbooks.
• Own funnel reporting, attribution models, and KPI dashboards.
• Plan, run, and optimize Passage events and campaigns with cross-functional teams.
• Monitor event budgets, vendor contracts, ROI, and post-event follow-ups.

Skills

HubSpot admin

Marketing operations

Event planning

Budget management

Analytics & reporting

Project management

Cross-functional collaboration

Startup experience

AI in marketing

Communication skills

Tools

HubSpot

Salesforce integrations

Job description

Passage Health Inc. is seeking a Marketing Operations Lead to own HubSpot, data quality, and the go-to-market tech stack. You will drive end-to-end event programs, ensure flawless data flows, and partner with Sales, Revenue Operations, Product Marketing, Customer Success, and Finance.

You’ll design scalable processes, maintain dashboards, and deliver ROI insights. The role requires strong analytical skills, startup experience, and comfort with a fast-paced environment.