Marketing Enablement Lead: Workflow & Data Insights

PNC; Birmingham (AL); On-site; USD 95,000 - 135,000; Full time

Job summary

PNC is seeking an Ops Planning & Insights Lead within Marketing Enablement to design and manage workflows and automation in Adobe Workfront, driving intake, resource allocation and operational efficiency. This role emphasizes data-driven insights, cross‑functional collaboration, and scalable processes across marketing operations.

The ideal candidate combines Workfront expertise with analytical thinking to translate data into actionable recommendations for stakeholders in a fast-paced environment.

Qualifications

• Experience building, configuring, and managing Workfront workflows and automations.
• Strong data storytelling ability to translate data into actionable insights.
• Experience partnering with marketing, IT and product teams.

Responsibilities

• Build, configure, and manage workflows and automations within Adobe Workfront to streamline intake and resource allocation.
• Leverage Workfront and system data to identify bottlenecks and optimize processes.
• Translate complex data into narratives to inform stakeholders.

Skills

Workflow design

Adobe Workfront

Data storytelling

Analytics & insights

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Analytics

Tools

Adobe Workfront

Fusion automation

Job description

PNC is seeking an Ops Planning & Insights Lead within Marketing Enablement to design and manage workflows and automation in Adobe Workfront, driving intake, resource allocation and operational efficiency. This role emphasizes data-driven insights, cross‑functional collaboration, and scalable processes across marketing operations.

The ideal candidate combines Workfront expertise with analytical thinking to translate data into actionable recommendations for stakeholders in a fast-paced environment.