Marketing Enablement Director for Franchise Growth

Dwyer Franchising LLC; Irving (TX); Hybrid; USD 120.000 - 170.000; Vollzeit

Benefits dieser Stelle

Comprehensive benefits

Equity opportunities

Bonus opportunities

Zusammenfassung

Neighborly in Irving, TX is seeking a Director of Marketing Enablement to build and lead the framework that helps franchise owners access, learn, and implement marketing programs and platforms. You will drive education, communications, program management, and centralized support across the organization.

The role requires 8+ years in marketing with leadership experience, experience with marketing tech and AI-enabled solutions, and a track record in franchise or agency settings.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8+ years of marketing experience with a strong background in integrated marketing across traditional and digital channels.
• 5+ years of people leadership experience.
• Experience within an agency environment, franchise organization, or similarly complex operating model.
• Strong analytical and data-driven decision-making capabilities.

Aufgaben

• Lead the Marketing Enablement strategy, including franchise owner education, communications, program management, and support services to drive adoption and successful execution of marketing programs and platforms.
• Develop and deliver scalable training, onboarding, and learning experiences that increase franchise owner understanding, engagement, and utilization of marketing tools, technologies, and initiatives.
• Coordinate and govern marketing communications to franchise owners, ensuring clear, consistent messaging and integrated support plans for major initiatives and business changes.
• Serve as the primary liaison between franchise owners, marketing teams, and shared-service subject matter experts, translating complex initiatives into actionable programs and resources.
• Oversee the centralized marketing support function, including support processes, escalation management, service delivery, and continuous improvement of the franchise owner experience.
• Monitor program performance, support trends, adoption metrics, and owner feedback to identify opportunities for process enhancements, improved service delivery, and increased operational effectiveness.
• Lead, coach, and develop a high-performing Marketing Enablement team while fostering a culture of accountability, responsiveness, collaboration, and continuous improvement.
• Establish a consistent franchise owner enablement journey across learning, activation, support, and issue resolution to improve program adoption and owner satisfaction.
• Partner with Marketing leadership to prioritize enablement investments, optimize resource allocation, and drive business outcomes through effective change management and execution.
• Identify and implement opportunities for automation, AI, self-service capabilities, and knowledge management solutions that improve scalability, efficiency, and franchise owner support.

Kenntnisse

Marketing leadership

Data-driven

Franchise experience

Marketing strategy

Ausbildung

Bachelor's degree

Tools

CRM systems

Learning management systems

Marketing tech platforms

AI-enabled solutions

Jobbeschreibung

Neighborly in Irving, TX is seeking a Director of Marketing Enablement to build and lead the framework that helps franchise owners access, learn, and implement marketing programs and platforms. You will drive education, communications, program management, and centralized support across the organization.

The role requires 8+ years in marketing with leadership experience, experience with marketing tech and AI-enabled solutions, and a track record in franchise or agency settings.