Director, Marketing Enablement

Dwyer Franchising LLC; Irving (TX); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Comprehensive benefits

Equity opportunities

Bonus opportunities

Job summary

Neighborly in Irving, TX is seeking a Director of Marketing Enablement to build and lead the framework that helps franchise owners access, learn, and implement marketing programs and platforms. You will drive education, communications, program management, and centralized support across the organization.

The role requires 8+ years in marketing with leadership experience, experience with marketing tech and AI-enabled solutions, and a track record in franchise or agency settings.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8+ years of marketing experience with a strong background in integrated marketing across traditional and digital channels.
• 5+ years of people leadership experience.
• Experience within an agency environment, franchise organization, or similarly complex operating model.
• Strong analytical and data-driven decision-making capabilities.

Responsibilities

• Lead the Marketing Enablement strategy, including franchise owner education, communications, program management, and support services to drive adoption and successful execution of marketing programs and platforms.
• Develop and deliver scalable training, onboarding, and learning experiences that increase franchise owner understanding, engagement, and utilization of marketing tools, technologies, and initiatives.
• Coordinate and govern marketing communications to franchise owners, ensuring clear, consistent messaging and integrated support plans for major initiatives and business changes.
• Serve as the primary liaison between franchise owners, marketing teams, and shared-service subject matter experts, translating complex initiatives into actionable programs and resources.
• Oversee the centralized marketing support function, including support processes, escalation management, service delivery, and continuous improvement of the franchise owner experience.
• Monitor program performance, support trends, adoption metrics, and owner feedback to identify opportunities for process enhancements, improved service delivery, and increased operational effectiveness.
• Lead, coach, and develop a high-performing Marketing Enablement team while fostering a culture of accountability, responsiveness, collaboration, and continuous improvement.
• Establish a consistent franchise owner enablement journey across learning, activation, support, and issue resolution to improve program adoption and owner satisfaction.
• Partner with Marketing leadership to prioritize enablement investments, optimize resource allocation, and drive business outcomes through effective change management and execution.
• Identify and implement opportunities for automation, AI, self-service capabilities, and knowledge management solutions that improve scalability, efficiency, and franchise owner support.

Skills

Marketing leadership

Data-driven

Franchise experience

Marketing strategy

Education

Bachelor's degree

Tools

CRM systems

Learning management systems

Marketing tech platforms

AI-enabled solutions

Job description

Are you looking for a place where you can bring your skills in developing and nurturing marketing programs? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

Director, Marketing Enablement

The Director, Marketing Enablement, is responsible for building and leading the infrastructure that enables franchise owners to effectively access, understand, and execute marketing programs, tools and platforms across the organization. This role leads an integrated Marketing Enablement function spanning training and education, owner communications, program management, shared-services coordination, and frontline marketing support. This role ensures franchise owners have a clear and consistent experience—from learning how to use marketing programs and platforms, to receiving coordinated communications, to accessing technical expertise, and to getting timely assistance with routine marketing needs through centralized support channels. The Director leads both strategic enablement functions and frontline support teams while partnering closely with Marketing, Brand, Digital, Media, Technology, Operations, ProTradeNet and other shared services experts. Bring your experience and be empowered to innovate. As an Director, Marketing Enablement on the Marketing team, a typical day for you will include:

• Lead the Marketing Enablement strategy, including franchise owner education, communications, program management, and support services to drive adoption and successful execution of marketing programs and platforms.
• Develop and deliver scalable training, onboarding, and learning experiences that increase franchise owner understanding, engagement, and utilization of marketing tools, technologies, and initiatives.
• Coordinate and govern marketing communications to franchise owners, ensuring clear, consistent messaging and integrated support plans for major initiatives and business changes.
• Serve as the primary liaison between franchise owners, marketing teams, and shared-service subject matter experts, translating complex initiatives into actionable programs and resources.
• Oversee the centralized marketing support function, including support processes, escalation management, service delivery, and continuous improvement of the franchise owner experience.
• Monitor program performance, support trends, adoption metrics, and owner feedback to identify opportunities for process enhancements, improved service delivery, and increased operational effectiveness.
• Lead, coach, and develop a high-performing Marketing Enablement team while fostering a culture of accountability, responsiveness, collaboration, and continuous improvement.
• Establish a consistent franchise owner enablement journey across learning, activation, support, and issue resolution to improve program adoption and owner satisfaction.
• Partner with Marketing leadership to prioritize enablement investments, optimize resource allocation, and drive business outcomes through effective change management and execution.
• Identify and implement opportunities for automation, AI, self-service capabilities, and knowledge management solutions that improve scalability, efficiency, and franchise owner support.

Bring your skills and be inspired to achieve success.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8+ years of marketing experience with a strong background in integrated marketing across traditional and digital channels.
• 5+ years of people leadership experience.
• Experience within an agency environment, franchise organization, or similarly complex operating model.
• Strong analytical and data-driven decision-making capabilities.

Preferred Qualifications

• Master's degree in Marketing, Business Administration, or a related discipline.
• Experience leading marketing enablement, training, communications, or franchise support functions.
• Experience with marketing technology platforms, CRM systems, learning management systems, and AI-enabled solutions.

Work Environment & Schedule

Full-time, Monday–Friday, 8:00 AM–5:00 PM CT.

Hybrid work model

Office locations: 500E John Carpenter Fwy, Irving, TX 1010 N University Parks Drive, Waco, TX.

Competitive Pay

Competitive Pay: Commensurate with experience.

Benefits

• Comprehensive benefits offerings available through Neighborly: Neighborly | Benefits Guide
• Financial Benefits: Equity and bonus opportunities.

Physical Requirements

The physical demands described here are representative of those required to successfully perform the essential functions of this role. The Associate must be able to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers. This role also requires the ability to lift and move equipment, supplies, and materials, including items weighing up to25 pounds. The Associate is exposed to typical office working conditions. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions. These statements are intended to describe the general nature and level of work performed and are not an exhaustive list of all responsibilities. We reserve the right to modify this job description at any time.

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

Brand: Neighborly - USA Shared Services Neighborly is a local network of home service brands that will connect you to very specific vetted local experts. Our family of service professionals work with rigorous quality standards to repair, maintain, and enhance your home. Neighborly has been in operation since 1981. Since that time—when we started with just one brand—we’ve grown to a community of over 28 global consumer brands focused on repairing, maintaining and enhancing customers’ homes and properties. More than 40 years later, 5,500 franchise owners in six countries all over the globe now represent our service-based franchise company. Neighborly’s Family of Home Service Brands: Neighborly Aire Serv Dryer Vent Wizard Five Star Painting Glass Doctor HouseMaster Molly Maid Mosquito Joe Mr. Appliance Mr. Electric Mr. Handyman Mr. Rooter Plumbing Portland Glass Precision Door Service Rainbow Restoration Real Property Management ShelfGenie The Grounds Guys Window Genie ProTect Painters