Marketing Director: Membership Growth & Programs

California Apartment Associa; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer contribution

Job summary

The California Apartment Association (CAA) is seeking a results-oriented Marketing Director to build strategies that expand CAA membership, boost participation in programs, and communicate value to California rental housing providers.

The role focuses on growing independent owner membership, raising awareness of compliance and education offerings, and supporting management company members with compelling marketing materials. This position can be remote, with preference for the Sacramento region.

Qualifications

• Significant professional experience in marketing or membership development.
• Ability to develop measurable campaigns and track results.
• Experience with digital marketing, email marketing, and analytics.
• Familiarity with rental housing or California associations is beneficial.

Responsibilities

• Grow CAA membership among independent rental property owners.
• Increase awareness and utilization of CAA programs and services.
• Support management company members with marketing materials and tools.
• Develop an annual marketing plan with objectives, budgets, timelines and metrics.

Skills

Marketing strategy

Membership growth

Digital marketing

Marketing analytics

Writing skills

Cross-functional teamwork

Job description

The California Apartment Association (CAA) is seeking a results-oriented Marketing Director to build strategies that expand CAA membership, boost participation in programs, and communicate value to California rental housing providers.

The role focuses on growing independent owner membership, raising awareness of compliance and education offerings, and supporting management company members with compelling marketing materials. This position can be remote, with preference for the Sacramento region.