Marketing Director - HCP Oncology

Next Level Impacts; United States; Remote; USD 100,000 - 110,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Marketing to lead the strategy for a groundbreaking cancer diagnostic test. This pivotal role involves integrating the test into standard practices and driving growth. The ideal candidate will possess extensive experience in product marketing within the healthcare sector, particularly in oncology. You will collaborate with internal teams and external partners to create impactful marketing materials and oversee educational programs. Join this innovative team and make a significant impact in the field of healthcare marketing!

Benefits

Vision insurance

Medical insurance

401(k)

Qualifications

• 8-10 years of experience in product marketing or market analytics.
• Oncology and genomics experience strongly preferred.

Responsibilities

• Develop and implement marketing plans for a cancer diagnostic test.
• Monitor product performance and recommend actions to meet growth targets.

Skills

Strategic thinking

Collaboration

Customer-focused communication

Organizational skills

Leadership

Education

Bachelor’s degree in life sciences

MBA or PhD

Job description

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Recruiter - Nationwide Executive Search; Healthcare, Medical Device, Sales and Marketing

Director Marketing, HCP Oncology

Seeking a marketing professional to lead strategy and execution for a diagnostic test used on cancer patients. This role will focus on integrating the test into standard-of-care practices and driving growth. Reporting to the Senior Director of Commercial Marketing, the position plays a key role in achieving product objectives. This is a newly created position. ***Remote

Key Responsibilities:

• Develop and implement marketing plans highlighting the clinical utility of the cancer diagnostic test.
• Monitor product performance metrics and recommend actions to meet growth targets.
• Create marketing and sales materials for field and digital channels.
• Oversee speaker bureau activities and content to align with current clinical data.
• Manage partnerships and educational programs with relevant third-party organizations.

Qualifications:

• Bachelor’s degree in life sciences; advanced degrees (MBA or PhD) preferred.
• 8-10 years of experience in product marketing, field sales, or market analytics within diagnostics, pharmaceuticals, biotech, or a related field.
• Oncology and/or genomics experience strongly preferred.
• Willingness to travel approximately 30% for meetings, conferences, and customer engagements.
• Familiarity with FDA-approved treatments for solid tumor cancers is a plus.

Skills and Competencies:

• Strategic thinking with strong executive presence.
• Ability to collaborate across internal teams and external partners.
• Customer-focused with a clear, simplified communication style (biomarkers, multiple indications, etc.).
• Strong organizational and time management skills with the ability to handle multiple projects.
• Experience building relationships with key opinion leaders.
• Leadership, communication, and teamwork abilities.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Hospitals and Health Care
• Biotechnology Research
• Medical Equipment Manufacturing

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Inferred from the description for this job

Vision insurance

Medical insurance

401(k)

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