Marketing Director: Growth & Strategy Leader

Baker Tilly Advisory Group, LP; Brooklyn Heights (TN); On-site; USD 169,000 - 240,000; Full time

Job summary

Baker Tilly Advisory Group, LP is seeking a Marketing Director to lead the firm’s marketing function and drive growth across markets and services. The role requires strategic leadership, collaboration with firm leaders, and hands-on execution of integrated campaigns and programs.

The candidate will guide a talented marketing team, manage budgets, measure outcomes, and leverage marketing automation and Salesforce to optimize ROI and brand impact across the organization.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field required.
• Proven leadership in B2B marketing within professional services preferred.
• Strong written and verbal communication and collaboration across levels.

Responsibilities

• Lead and manage the marketing function.
• Build and maintain a high-performing, engaged marketing team that provides value-added support to the firm.
• Provide guidance, coaching, and leadership for ongoing career development and feedback.
• Hold regular marketing team meetings to build collaboration and share ideas.
• Oversee development and execution of strategic marketing plans aligned with growth objectives.
• Collaborate to develop growth plans for industry practices and services.
• Provide strategic leadership for growth opportunities across practices and partnerships.
• Develop standard reports focusing on key marketing and sales metrics.
• Oversee marketing budget and ensure ROI.
• Lead go-to-market initiatives and sponsor selective projects as assigned.
• Ensure consistent Baker Tilly branding in all activities.

Skills

Marketing leadership

CRM

Marketing automation

Digital marketing

Strategic planning

Campaign management

Communication

Budget management

Sales alignment

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Microsoft Office Suite

Job description

Baker Tilly Advisory Group, LP is seeking a Marketing Director to lead the firm’s marketing function and drive growth across markets and services. The role requires strategic leadership, collaboration with firm leaders, and hands-on execution of integrated campaigns and programs.

The candidate will guide a talented marketing team, manage budgets, measure outcomes, and leverage marketing automation and Salesforce to optimize ROI and brand impact across the organization.