Marketing Director

Baker Tilly Advisory Group, LP; Brooklyn Heights (TN); On-site; USD 169,000 - 240,000; Full time

Job summary

Baker Tilly Advisory Group, LP is seeking a Marketing Director to lead the firm’s marketing function and drive growth across markets and services. The role requires strategic leadership, collaboration with firm leaders, and hands-on execution of integrated campaigns and programs.

The candidate will guide a talented marketing team, manage budgets, measure outcomes, and leverage marketing automation and Salesforce to optimize ROI and brand impact across the organization.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field required.
• Proven leadership in B2B marketing within professional services preferred.
• Strong written and verbal communication and collaboration across levels.

Responsibilities

• Lead and manage the marketing function.
• Build and maintain a high-performing, engaged marketing team that provides value-added support to the firm.
• Provide guidance, coaching, and leadership for ongoing career development and feedback.
• Hold regular marketing team meetings to build collaboration and share ideas.
• Oversee development and execution of strategic marketing plans aligned with growth objectives.
• Collaborate to develop growth plans for industry practices and services.
• Provide strategic leadership for growth opportunities across practices and partnerships.
• Develop standard reports focusing on key marketing and sales metrics.
• Oversee marketing budget and ensure ROI.
• Lead go-to-market initiatives and sponsor selective projects as assigned.
• Ensure consistent Baker Tilly branding in all activities.

Skills

Marketing leadership

CRM

Marketing automation

Digital marketing

Strategic planning

Campaign management

Communication

Budget management

Sales alignment

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Microsoft Office Suite

Job description

OverviewBaker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world’s leading financial centers – New York, London, San Francisco, Los Angeles, Chicago and Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker Tilly) provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services to its clients. Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services to their clients. Baker Tilly Advisory Group, LP and its subsidiary entities are not licensed CPA firms.Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are independent members of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion. Visit bakertilly.com or join the conversation on LinkedIn, Facebook and Instagram.Please discuss the work location status with your Baker Tilly talent acquisition professional to understand the requirements for an opportunity you are exploring.Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.Any unsolicited resumes submitted through our website or to Baker Tilly Advisory Group, LP, employee e-mail accounts are considered property of Baker Tilly Advisory Group, LP, and are not subject to payment of agency fees. In order to be an authorized recruitment agency (\"search firm\") for Baker Tilly Advisory Group, LP, there must be a formal written agreement in place and the agency must be invited, by Baker Tilly's Talent Attraction team, to submit candidates for review via our applicant tracking system.Job Description:The Marketing Director leads the marketing function throughout the firm and provides strategic leadership of the marketing team to drive firm growth. The director leads a team of experienced marketers and collaborates with them to develop and implement marketing plans aligned with firm and business unit growth objectives, execute strategic marketing programs and actions, and proactively identify new opportunities to achieve growth goals.The Marketing Director works closely with the Senior Director of go-to-market, firm leaders, principals, and marketing team leaders to set the direction and execution of marketing strategies and tactics. They will also analyze marketing return on investments and facilitates collaboration throughout the firm from an industry and service line perspective. The director creates, identifies, leverages, and implements best practices firm-wide to enhance efficiencies and achieve greater results. Additionally, the marketing director works to develop marketing team members by providing coaching, mentoring, and development opportunities.Responsibilities:Lead and manage the marketing functionBuild and maintain collaborative, high performing engaged marketing team that provides value-added support to firmProvide guidance, coaching, and leadership to marketing team for ongoing career development and share positive feedbackHold regular marketing team meetings to build teaming and collaboration, share ideas, and provide informationCreate and leverage best practices throughout team and firmAlign objectives and measure performance to demonstrate marketing’s contributions to the firm’s goalsReinforce and prioritize initiatives with direct reports, such as events, webinars, campaigns, advertising, and content creationDevelop/update and implement annual marketing planning tools, resources, and communicationsTravel to key offices as needed throughout the firm to foster relationships, teaming, and collaborationOversee the development and execution of strategic marketing plans which incorporate market insight, segmentation, channel management, industry and service trends, and effective marketing strategies and tacticsCollaborate to develop strategic marketing growth plans in alignment with industry practice’s business goalsProvide strategic leadership regarding individual growth opportunities for industry and specialized services practice areasProvide strategic, proactive insights to managing principals and business unit leadership in the evaluation of marketing-facing actions such as sponsorships and organizational involvementDevelop standard reports focusing on key marketing and sales metricsOversee marketing budget and spend to ensure return on investmentsParticipate in leadership team meetings, representing the marketing perspective and ensuring ongoing communication with leadershipSupport the development and execution of marketing strategies and tactics based on the firm’s goals and prioritiesLead and manage the marketing mix from generating awareness and interest for industries and services in priority marketsTeam with firm research resources on the identification of industry and emerging new business opportunitiesStrongly support go to market team meetings, presenting on marketing concepts as appropriateContribute to strategic target account programs and firm sales initiativesAssist the partners in retaining and generating additional specialized services revenue from existing clientsEffectively drive the implementation of and use of Salesforce.com throughout the firmExecute the Baker Tilly brand in all strategies and tactics throughout the firm, customizing messaging as appropriate to external market to differentiate Baker TillyPerform other responsibilities as assigned, including strong participation in special projects, such as merger integrationServe as a leader on the GTM team to ensure alignment and delivery of prioritiesActively participate in leadership meetingsFacilitate regular meetings with Senior Director and managing principalsReport on strategy and tactical deliveryPerform other responsibilities as assignedLead and/or participate in special projects, such as merger integrationsLead and/or participate in occasional marketing operations projects, such as developing a Baker Tilly brand FAQCo-lead the administration of marketing function taskforcesParticipate in and/or champion select taskforces, such as webinar best practicesAnalyze MROI data to identify best practices and to determine ineffective activities that should be modified or discontinuedCollaborate, communicate, and oversee the implementation of best practices within the firm practices areaEnsure effective use of the firm’s marketing tools, systems, and resourcesMaintain and expand knowledge base in area of expertiseParticipate in professional organizations to support brand in the marketParticipate in independent study to continue to enhance skillsIntegrate new knowledge, skills, and best practices into daily work and share with colleaguesBecome sought out by others due to in-depth knowledge and expertise of the industry and marketplaceQualifications:Bachelor’s degree in marketing, communications, business, or related fieldExcellent interpersonal skills, strategic thinker, with superior judgment, and strong work ethicExcellent written and verbal communication skills; communicate effectively with all levels of staff from entry level to partners and work well in a highly collaborative team-focused environmentDemonstrated leadership in applying current marketing principles, including marketing automation, CRM, social media, online and native advertising, and other digital marketingAbility to manage and prioritize projects independentlyExcellent planning and measurement skills, including experience in building integrated campaigns and leveraging thought leadershipExcellent people skills and ability to build relationships with leadership and teamStrong organizational skills, keen attention to detail, and strong hands-on computer skills, including Microsoft Office SuiteEffectively work to develop projects proactively, work under tight deadlines, and be resourceful in addressing challenges and solving problemsMinimum of 12 years business-to-business marketing experience, preferably in a professional services environmentDemonstrated leadership skills and prior marketing management experience in a professional services firm preferredThe pay rate ranges for this job position are listed below. Actual compensation is influenced by a variety of relevant factors including but not limited to applicant’s skills, prior experience, qualifications, degrees, professional certifications, work arrangements and geographic location. Baker Tilly offers a comprehensive compensation and benefits package to eligible employees.In Milwaukee, WI the pay rate range is: $169,100- $240,320In Dallas, TX the pay rate range is: $174,100- $252,340In Minneapolis, MN the pay rate range is: $174,100- $252,340In Nashville, TN the pay rate range is: $169,100-$240,320All qualified internal candidates will be considered for this position, irrespective of their current geographic location.