Director of Marketing

NPAworldwide; Boston (MA); On-site; USD 180,000 - 280,000; Full time

Job summary

NPAworldwide seeks a Director of Marketing for a growing Northeast casino property. Lead strategy and execution across omnichannel campaigns, loyalty, and guest engagement to drive growth and market share.

The role demands strong casino marketing background, cross-functional leadership, and a track record of transforming property performance through data-driven decisions.

Qualifications

• Progressive marketing experience with a strong casino/gaming background preferred.
• Experience marketing a mid-scale casino or gaming property in a competitive regional market.
• Proven property-level marketing strategy and execution experience.
• Desirable involvement in casino build-out, expansion, rebrand or significant transformation.
• Strong omnichannel guest engagement, loyalty strategies, and data-driven marketing.
• Experience navigating gaming regulations and approval processes.
• Ability to translate data into actionable marketing strategies and KPIs.
• Proven cross-functional leadership and talent development.

Responsibilities

• Develop and execute a comprehensive property marketing plan aligned with revenue and market-share goals.
• Lead omnichannel marketing including digital, social, print, PR, promotions and sponsorships.
• Oversee loyalty programs, segmentation and lifecycle communications to drive visits.
• Direct Player Development and host strategies to grow revenue.
• Own performance marketing and content strategy with data-driven optimization.
• Ensure compliance with regulatory standards and approvals for campaigns.
• Collaborate with GM, Gaming Marketing, operations and other teams to align strategy.
• Recruit and mentor a high-performing marketing team and foster a proactive culture.

Skills

Casino marketing

Omnichannel marketing

Leadership & team building

Data-driven strategy

Regulatory navigation

Strategic partnerships

Education

Bachelor's in Marketing or related field

Tools

CRM platforms

Marketing automation tools

Job description

Job Description

Position Overview

Our client is seeking an experienced, high-energy Director of Marketing to lead the marketing strategy and execution for a growing casino property in the Northeast. This is a highly visible leadership opportunity for a strategic marketing professional who can balance day-to-day property marketing with the vision and execution required to support significant future growth and expansion.

The ideal candidate will come from a casino/gaming marketing background, preferably within a competitive regional market and a mid-scale property. This individual should be comfortable challenging the status quo, pivoting quickly, taking calculated risks, and developing innovative strategies that increase guest engagement, trip frequency, revenue, and market share.

This is not a maintenance-oriented marketing role. The Director will help shape the property's marketing evolution, including the strategy and planning associated with a significant future build-out and new property footprint.

The Director will report to the General Manager and maintain a dotted-line relationship with the VP of Marketing for Gaming.

Key Responsibilities

• Develop and execute a comprehensive property marketing plan across annual, quarterly, and monthly planning cycles, aligned with revenue, trip-frequency, market-share, and overall property performance goals.
• Lead the strategic direction and execution of omnichannel marketing, including digital, social, print, media, public relations, promotions, community relations, giveaways, sponsorships, and other guest-facing initiatives.
• Develop marketing strategies that reflect the property's competitive regional market and resonate with the local guest base.
• Oversee loyalty program positioning, benefits, segmentation, and lifecycle communications to drive engagement, retention, and incremental visitation.
• Lead Player Development, including host strategy and sales programs designed to strengthen relationships with key players and drive revenue.
• Own performance marketing and social content strategy, leveraging data and performance metrics to continuously optimize results.
• Utilize property performance data and market insights to identify opportunities, measure effectiveness, and make informed marketing decisions.
• Ensure all promotions and marketing initiatives comply with applicable state Lottery Commission regulations, MICs, gaming regulations, and responsible-gaming standards.
• Serve as the company's marketing contact with the applicable state gaming commission, including coordinating approvals for marketing initiatives as required.
• Partner closely with the General Manager, Gaming Marketing leadership, operations, Player Development, and other cross-functional teams to align marketing strategy with overall business objectives.
• Help develop and execute the marketing strategy associated with the property's planned growth, build-out, transition, and future footprint.
• Recruit, develop, mentor, and retain a high-performing marketing team while establishing clear accountability and performance expectations.
• Support and develop existing marketing leadership, helping refine talent and elevate the team's strategic capabilities.
• Create a positive, high-energy team environment that encourages innovation, collaboration, calculated risk-taking, and continuous improvement.
• Perform other duties and responsibilities as determined by the General Manager and VP of Marketing.

Qualifications

• 57+ years of progressive marketing experience, with significant experience in casino/gaming marketing strongly preferred.
• Experience marketing a mid-scale casino or gaming property within a competitive regional market preferred.
• Demonstrated experience with property-level marketing strategy and execution.
• Experience with a casino build-out, expansion, rebrand, transition, opening, or significant property transformation highly desirable.
• Strong understanding of omnichannel guest engagement, loyalty strategies, Player Development, and data-driven marketing.
• Experience navigating gaming regulations and regulatory approval processes.
• Strong understanding of property performance metrics and the ability to translate data into actionable marketing strategies.
• Demonstrated ability to lead cross-functional initiatives and build strong partnerships across a property.
• Strong communicator with the ability to respond appropriately to guest complaints, de-escalate emotionally charged situations, and maintain guest goodwill and respect.
• Demonstrated ability to manage multiple projects with concurrent deadlines and competing priorities.
• Strong people leadership skills with a track record of developing and retaining talent.
• High-energy, positive leadership style with the ability to inspire teams and drive change.
• Comfortable challenging the status quo, pivoting quickly, and taking calculated risks to grow the business.
• Strong understanding of regional market dynamics and the ability to develop messaging that resonates with the property's guest base.
• Ability to work a flexible schedule, including nights, weekends, and holidays as required.
• Bachelor's degree in Marketing or a related field preferred; equivalent combination of education and relevant experience will be considered.
• Must meet applicable state Lottery Commission licensing requirements.
• Must be 21+ and adhere to responsible-gaming standards.

Leadership Profile

The successful candidate will be a strategic, hands-on, and highly collaborative marketing leader who brings energy and fresh thinking to the property. They will not be satisfied simply maintaining existing programsthey will look for opportunities to improve performance, elevate the guest experience, develop their team, and position the property for future growth.

This leader should be confident enough to be bold, humble enough to listen and develop others, and commercially minded enough to connect marketing decisions directly to property performance. Experience successfully navigating a competitive gaming market and leading through significant change will be particularly valuable.

Why Is This a Great Opportunity

The company was named one of the Best Hospitality Companies, Best Service Companies, and Best Companies to Work For.