Strategic Casino Marketing Director & Loyalty Leader

Kewadin Casinos; Sault Ste. Marie (MI); On-site; USD 120,000 - 190,000; Full time

Job summary

Kewadin Casinos seeks a Senior Director of Marketing to lead strategy, brand management, and guest engagement across all properties. You will drive digital and traditional campaigns, promotions, and loyalty programs while ensuring regulatory adherence and ROI efficiency.

You will manage a cross-functional team, collaborate with executives, and shape experiences that maximize gaming and non-gaming revenue. This is a senior level role reporting to the CEO and CFO, based in Michigan.

Qualifications

• Bachelor's degree required; Master’s degree preferred.
• Minimum 7 years marketing in a cross-functional or casino operations senior role.
• Class III casino experience strongly preferred.
• Valid driver's license and background check as per tribal regulations.
• Strong oral and written communication, leadership, planning, and budgeting skills.

Responsibilities

• Develop and execute the casino's comprehensive marketing strategy and promotions.
• Lead brand management, digital marketing, and customer engagement initiatives.
• Oversee guest acquisition, retention, loyalty programs, and VIP engagement.
• Manage budgets, ROI tracking, and performance analytics.
• Mentor staff and foster a collaborative, customer-focused culture.

Skills

Strategic leadership

Marketing strategy

Brand management

Data-driven decision making

Cross-functional collaboration

People management

Excellent communication

Education

Bachelor's Degree in Marketing, Business, Communications, or related field

Master's Degree preferred

Tools

Microsoft Office

Casino database systems

Job description

Kewadin Casinos seeks a Senior Director of Marketing to lead strategy, brand management, and guest engagement across all properties. You will drive digital and traditional campaigns, promotions, and loyalty programs while ensuring regulatory adherence and ROI efficiency.

You will manage a cross-functional team, collaborate with executives, and shape experiences that maximize gaming and non-gaming revenue. This is a senior level role reporting to the CEO and CFO, based in Michigan.