Marketing Director

Wildeck, Inc; Wisconsin; On-site; USD 110,000 - 180,000; Full time

Job summary

Wildeck, Inc. is seeking a strategic Head of Marketing to develop and execute the company's marketing strategy, drive revenue growth, and expand market share.

You will lead product planning, demand creation, and brand awareness while collaborating with sales and engineering to highlight product value. The role requires guiding integrated plans, researching market trends, and managing CRM/ad campaigns to meet customer acquisition goals.

Qualifications

• Bachelor's degree in marketing or related field.
• Eight years’ experience in marketing and product management, with at least five years in a leadership role.
• Strong organizational and project management skills and ability to multi-task.

Responsibilities

• Translate marketing vision into integrated business plans and annual/5-year strategies.
• Research market conditions and competitors to provide actionable insights.
• Oversee product lifecycle from concept to market introduction and enhancement.
• Protect and manage brand identity across all touchpoints.

Skills

Leadership experience

Project management

Communication

Education

Bachelor's degree in marketing

Tools

Microsoft Office

Salesforce

ERP systems

Job description

Responsible for developing, leading, and executing the company's overall marketing strategy to drive revenue growth, product planning, and brand awareness, and support sales initiatives and expand market share. Focus is on creating demand for Wildeck’s products, strengthening brand awareness, and enhancing the company’s reputation while serving as the organization's industry subject matter expert.

YOUR RESPONSIBILITIES:

• Translate overall marketing vision into integrated business plans, tactics, project and deliverables including the Annual Operating and 5-Year Strategic Plans.
• Conduct research and monitors market conditions and competitor activity to provide insights and act as the company’s industry expert.
• Oversee and guide the lifecycle of new products and feature enhancements from product conceptualization , market research, and development to market introduction.
• Manages and protects the company’s brand identity, ensuring brand integrity is upheld across all touchpoints.
• Oversee the creation and delivery of company communications for internal and external audiences.
• Maintain and optimize digital assets including websites, social media platforms, portals, and marketing collateral.
• Drive lead generation efforts by identifying and pursuing new customer opportunities.
• Oversee CRM tool, ensuring its effective use while serving as the internal subject matter expert.
• Design and execute advertising and marketing programs to meet customer acquisition and brand awareness goals.
• Develop and manage calendars for all marketing activities including trade shows, campaigns, and media placements.
• Build in-depth knowledge of Wildeck products and services to effectively promote and advertise them, driving revenue growth.
• Work with engineering and new product development to communicate technical product features and benefits in a customer-focused manner.

YOUR QUALIFICATIONS:

• Bachelor’s degree in marketing or related field.
• Eight years’ experience in marketing and product management, preferably in a manufacturing environment with a minimum of five years’ leadership experience.
• Excellent organizational and project management skills with the ability to multi-task and meet deadlines.
• Excellent interpersonal, oral and written communication skills.
• Current, valid Driver’s License and ability to travel up to 15% of time.
• Competence in key workplace tools such as Microsoft Office, Salesforce (or other CRM) and ERP systems.
• Physical Requirements include: Twisting, turning, grasping, reaching, kneeling, crawling, pulling, extended periods of standing, ability to lift 25 pounds. Constantly operates a computer and other office equipment (copier/printer). Specific vision abilities required include close vision, depth perception, and the ability to adjust focus. Must be able to remain in a stationary position at least 50% of the time.

OUR COMPANY

Headquartered in Waukesha, Wisconsin, Wildeck is a subsidiary of Holden Industries, and is a 100% employee-owned company. Wildeck is the largest U.S. manufacturer of industrial steel work platforms (mezzanines), vertical lifts (VRCs), rideable material lifts (RML), safety guarding products, industrial ladders, crossovers, and more. We have been providing the highest quality products to the distribution industry for almost 50 years.

Wildeck provides employees a comprehensive total rewards package. Along with competitive compensation we offer three different health plans, dental, vision, life insurance, short- and long-term disability, identity protection service, paid parental leave, employee assistance program, continuing education, generous paid-time-off and nine paid holidays.

Retirement plans include the Employee Stock Ownership Plan (ESOP) and 401k. Contributions to the ESOP are made by the Company annually based on profitability. One of the many benefits of being an employee-owned company is that our employees are our shareholders with the ability to directly impact the profitability of the company and share in the rewards.