Director, Marketing

Holden Industries, Inc.; Waukesha (WI); Sur place; USD 110 000 - 170 000; Plein temps

Résumé du poste

Wildeck, a leading manufacturer headquartered in Wisconsin, seeks a Director of Marketing to shape and drive the company’s branding, demand generation, product planning, and revenue growth. The role partners with sales and engineering to translate strategy into actionable plans and market-ready offerings.

Responsibilities include overseeing product lifecycles, brand integrity, digital asset management, and cross-functional campaigns while expanding market share in the manufacturing sector.

Qualifications

• Bachelor’s degree in marketing or related field.
• Eight years’ experience in marketing and product management, preferably in a manufacturing environment with a minimum of five years’ leadership experience.
• Excellent organizational and project management skills with the ability to multi-task and meet deadlines.
• Excellent interpersonal, oral and written communication skills.
• Current, valid Driver’s License and ability to travel up to 15% of time.
• Competence in Microsoft Office, Salesforce (or other CRM) and ERP systems.

Responsabilités

• Translate overall marketing vision into integrated business plans, tactics, project and deliverables including the Annual Operating and 5-Year Strategic Plans.
• Conduct research and monitors market conditions and competitor activity to provide insights and act as the company’s industry expert.
• Oversee and guide the lifecycle of new products and feature enhancements from product conceptualization, market research, and development to market introduction.
• Manages and protects the company’s brand identity, ensuring brand integrity is upheld across all touchpoints.
• Oversee the creation and delivery of company communications for internal and external audiences.
• Maintain and optimize digital assets including websites, social media platforms, portals, and marketing collateral.
• Drive lead generation efforts by identifying and pursuing new customer opportunities.
• Oversee CRM tool, ensuring its effective use while serving as the internal subject matter expert.
• Design and execute advertising and marketing programs to meet customer acquisition and brand awareness goals.
• Develop and manage calendars for all marketing activities including trade shows, campaigns, and media placements.
• Build in-depth knowledge of Wildeck products and services to effectively promote and advertise them, driving revenue growth.
• Work with engineering and new product development to communicate technical product features and benefits in a customer-focused manner.

Description du poste

Our Opportunity

Responsible for developing, leading, and executing the company's overall marketing strategy to drive revenue growth, product planning, and brand awareness, and support sales initiatives and expand market share. Focus is on creating demand for Wildeck’s products, strengthening brand awareness, and enhancing the company’s reputation while serving as the organization's industry subject matter expert.

The Role

Director, Marketing

Location

Waukesha, WI

Reports To

President

Position Type

Full-time, Exempt

Our Opportunity

Responsible for developing, leading, and executing the company's overall marketing strategy to drive revenue growth, product planning, and brand awareness, and support sales initiatives and expand market share. Focus is on creating demand for Wildeck’s products, strengthening brand awareness, and enhancing the company’s reputation while serving as the organization's industry subject matter expert.

Your Responsibilities

• Translate overall marketing vision into integrated business plans, tactics, project and deliverables including the Annual Operating and 5-Year Strategic Plans.
• Conduct research and monitors market conditions and competitor activity to provide insights and act as the company’s industry expert.
• Oversee and guide the lifecycle of new products and feature enhancements from product conceptualization , market research, and development to market introduction.
• Manages and protects the company’s brand identity, ensuring brand integrity is upheld across all touchpoints.
• Oversee the creation and delivery of company communications for internal and external audiences.
• Maintain and optimize digital assets including websites, social media platforms, portals, and marketing collateral.
• Drive lead generation efforts by identifying and pursuing new customer opportunities.
• Oversee CRM tool, ensuring its effective use while serving as the internal subject matter expert.
• Design and execute advertising and marketing programs to meet customer acquisition and brand awareness goals.
• Develop and manage calendars for all marketing activities including trade shows, campaigns, and media placements.
• Build in-depth knowledge of Wildeck products and services to effectively promote and advertise them, driving revenue growth.
• Work with engineering and new product development to communicate technical product features and benefits in a customer-focused manner.

Your Qualifications

• Bachelor’s degree in marketing or related field.
• Eight years’ experience in marketing and product management, preferably in a manufacturing environment with a minimum of five years’ leadership experience.
• Excellent organizational and project management skills with the ability to multi-task and meet deadlines.
• Excellent interpersonal, oral and written communication skills.
• Current, valid Driver’s License and ability to travel up to 15% of time.
• Competence in key workplace tools such as Microsoft Office, Salesforce (or other CRM) and ERP systems.
• Physical Requirements include: Twisting, turning, grasping, reaching, kneeling, crawling, pulling, extended periods of standing, ability to lift 25 pounds. Constantly operates a computer and other office equipment (copier/printer). Specific vision abilities required include close vision, depth perception, and the ability to adjust focus. Must be able to remain in a stationary position at least 50% of the time.

Our Company

Headquartered in Waukesha, Wisconsin, Wildeck is a subsidiary of Holden Industries, and is a 100% employee-owned company. Wildeck is the largest U.S. manufacturer of industrial steel work platforms (mezzanines), vertical lifts (VRCs), rideable material lifts (RML), safety guarding products, industrial ladders, crossovers, and more. We have been providing the highest quality products to the distribution industry for almost 50 years.

Wildeck provides employees a comprehensive total rewards package. Along with competitive compensation we offer three different health plans, dental, vision, life insurance, short- and long-term disability, identity protection service, paid parental leave, employee assistance program, continuing education, generous paid-time-off and nine paid holidays.

Retirement plans include the Employee Stock Ownership Plan (ESOP) and 401k. Contributions to the ESOP are made by the Company annually based on profitability. One of the many benefits of being an employee-owned company is that our employees are our shareholders with the ability to directly impact the profitability of the company and share in the rewards.