Marketing Director: Enrollment Growth & Brand

Premiere Dance Project; Waukee (IA); On-site; USD 90,000 - 130,000; Full time

Job summary

Premiere Dance Project is seeking a Marketing Director to lead our marketing strategy focused on student enrollment, growth, and measurable performance. You will own Meta Ads, campaign strategy, content, email marketing, and brand consistency across touchpoints.

The ideal candidate brings hands-on Meta Ads expertise, strong creative judgment, and a data-driven mindset to optimize campaigns, budgets, and attribution while collaborating with Enrollment, Programs, and Operations to maximize

Qualifications

• 3+ years of marketing experience with measurable results.
• Proven hands-on experience managing Meta Ads campaigns and creative testing.
• Ability to develop multi-channel marketing strategies across paid, organic, and email.

Responsibilities

• Develop and implement marketing strategies to drive enrollment, brand awareness, and community engagement.
• Create, schedule, and manage content across social media, email campaigns, and studio communications.

Skills

Lead generation

Paid media

Campaign strategy

Content creation

Brand management

Data analysis

Copywriting

Project management

Tools

Meta Ads Manager

Canva

Google Ads

Instagram

Facebook

Email platforms

Job description

Premiere Dance Project is seeking a Marketing Director to lead our marketing strategy focused on student enrollment, growth, and measurable performance. You will own Meta Ads, campaign strategy, content, email marketing, and brand consistency across touchpoints.

The ideal candidate brings hands-on Meta Ads expertise, strong creative judgment, and a data-driven mindset to optimize campaigns, budgets, and attribution while collaborating with Enrollment, Programs, and Operations to maximize