Strategic Enrollment Marketing Director, Arts & Design

The New School; New York (NY); Hybride; USD 85 000 - 115 000; Plein temps

Avantages offerts par ce poste

Health & Wellness

Retirement plan

Tuition waiver

Paid vacation

Employee discounts

Résumé du poste

The New School is seeking a Director of Strategic Enrollment Marketing to lead enrollment marketing and brand strategy for Parsons and Performing Arts within its evolving two-college model. The role emphasizes data-informed storytelling, cross-functional collaboration, and integrated campaigns across digital and traditional channels.

You will partner with Enrollment Management, academic leadership, and central marketing teams to create compelling narratives that attract undergraduate and

Qualifications

• Bachelor’s degree in marketing, communications, liberal arts, advertising, or related field.
• 7–10 years of progressive experience in strategic marketing leadership, brand strategy, or conversion-driven roles.
• Proven track record of multi-channel campaigns that influence enrollment or audience growth.
• Able to translate complex academic content into engaging narratives for diverse stakeholders.
• Strong interpersonal skills to navigate a matrixed university environment.

Responsabilités

• Define and articulate unique brand value propositions for Parsons and Performing Arts.
• Lead strategic briefs for Creative, Editorial, Paid Media, and Digital content activation.
• Develop and manage annual strategic marketing and communications plans for assigned schools.
• Collaborate with Enrollment Management to ensure a high-converting prospect experience.
• Coordinate with PR, Events, and Digital teams to elevate external visibility.

Connaissances

Strategic marketing

Brand strategy

Conversion-driven comms

Cross-functional collaboration

Presentation skills

Relationship building

Formation

Bachelor’s degree in marketing/communications

Description du poste

The New School is seeking a Director of Strategic Enrollment Marketing to lead enrollment marketing and brand strategy for Parsons and Performing Arts within its evolving two-college model. The role emphasizes data-informed storytelling, cross-functional collaboration, and integrated campaigns across digital and traditional channels.

You will partner with Enrollment Management, academic leadership, and central marketing teams to create compelling narratives that attract undergraduate and