Marketing Director Dental Multi-Location Group DSO

Empower Dental Group; Burbank (CA); Vor Ort; USD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

401(k) matching

Bonus based on performance

Dental insurance

Zusammenfassung

Empower Dental Group is seeking a Marketing Director to act as the central link between our external marketing agency, internal office teams, and referral partners. This hands-on, performance-driven role focuses on execution, accountability, and growth, ensuring marketing efforts translate into real production across our multi-location group.

You will oversee campaigns, optimize lead handling, and coordinate with office managers to improve conversion and case acceptance while maintaining a

Qualifikationen

• 5–10 years of marketing, growth, or operations experience.
• Dental marketing experience is required.
• Proven success in high-ticket, elective services if no dental experience.
• Experience working with and managing external marketing agencies.
• Experience in multi-location businesses or DSOs preferred.
• Strong understanding of lead generation (Google Ads, Meta Ads).
• Lead conversion systems (calls, scheduling, follow-up).
• Ability to work cross-functionally with office teams.
• Strong communication and organizational skills.
• Business development / networking experience is a plus.
• Data-driven with focus on measurable outcomes.

Aufgaben

• Agency Oversight & Accountability: primary contact with Google Ads / agency; review campaign performance, budgets, and reports; hold agency accountable for CPA, cost per lead, ROI; identify gaps and push for continuous improvement.
• Office Coordination & Conversion Optimization: link between marketing and each office; handle leads (phone, scheduling, follow-up); improve lead-to-patient conversion and case acceptance; align marketing with office capacity and goals.
• Growth, Networking & Partnerships: build relationships with local businesses, medical professionals, community partners; develop referral channels; identify local growth opportunities for high-value treatments.
• Data Tracking & Reporting: track lead volume, quality, conversion rates, CAC, production from new patients; provide actionable insights; use data to guide decisions.
• Brand & Campaign Alignment: ensure consistent messaging across locations; coordinate agency campaigns for implants, full mouth rehabilitation, cosmetic dentistry; maintain premium brand focus.

Kenntnisse

Dental marketing experience

Lead generation

Lead conversion systems

Agency management

Multi-location / DSOs experience

Data analysis

Cross-functional collaboration

Tools

Google Ads

Meta Ads

Jobbeschreibung

Benefits:

• 401(k) matching
• Bonus based on performance
• Dental insurance

Marketing Director / Growth & Partnerships – Multi-Location Dental Group

Location: Glendale, CA
Employment Type: Full-Time

About Us

We are a growing multi-location dental group with 6 offices and an in-house dental lab. Our focus is on advanced dentistry, high-value procedures, and delivering a premium patient experience. We are scaling with a strong emphasis on efficiency, accountability, and measurable results.

Position Overview

We are seeking a Marketing Director to act as the central link between our external marketing agency, internal office teams, and referral partners.

This is a hands-on, performance-driven role focused on execution, accountability, and growth. You will not be running ads directly, but you will be responsible for overseeing performance, coordinating internally, and ensuring marketing efforts translate into real production.

Key Responsibilities

Agency Oversight & Accountability

• Serve as the primary point of contact with our Google Ads / marketing agency
• Review campaign performance, budgets, and reports
• Hold the agency accountable for:
  • Cost per lead
  • Cost per new patient
  • Return on investment (ROI)
• Identify gaps and push for continuous improvement

Office Coordination & Conversion Optimization

• Act as the link between marketing and each office location
• Ensure proper handling of leads:
  • Phone answering quality
  • Scheduling efficiency
  • Follow-up systems
• Work closely with office managers and treatment coordinators to improve:
  • Lead-to-patient conversion
  • Case acceptance
• Align marketing efforts with each office’s capacity and goals

Growth, Networking & Partnerships

• Build relationships with:
  • Local businesses
  • Medical professionals
  • Community partners
• Develop referral channels that generate consistent patient flow
• Identify and execute local growth opportunities focused on high-value treatments

Data Tracking & Reporting

• Track and report on:
  • Lead volume and quality
  • Conversion rates
  • Cost per acquisition
  • Production from new patients
• Provide clear, actionable insights (not just reports)
• Use data to guide decisions and improve performance

Brand & Campaign Alignment

• Ensure consistent messaging and positioning across all locations
• Coordinate with the agency on campaigns for:
  • Implants
  • Full mouth rehabilitation
  • Cosmetic dentistry
• Maintain a premium brand focus (not discount-driven marketing)

Qualifications

• 5–10 years of marketing, growth, or operations experience
• Dental marketing experience is required
• Candidates without dental experience must have proven success in high-ticket, elective services (cosmetic, aesthetics, implants, or similar cash-pay models)
• Experience working with and managing external marketing agencies
• Experience in multi-location businesses or DSOs preferred
• Strong understanding of:
  • Lead generation (Google Ads, Meta Ads)
  • Lead conversion systems (calls, scheduling, follow-up)
• Ability to work cross-functionally with office teams
• Strong communication and organizational skills
• Business development / networking experience is a plus
• Data-driven with focus on measurable outcomes