Local Digital Advertising Expert

OM Performance Marketing; Town of Florida (NY); On-site; USD 50,000 - 77,000; Full time

Benefits offered by this job

Performance-based bonuses

Health Insurance: Medical, Dental, Vision, Telehealth and Supplemental

401k/Roth 401k retirement planning

Flexible work environment

Unlimited vacation days

Paid continuing education

Job summary

OM Performance Marketing is seeking a talented advertising professional to lead local campaigns across Google Ads and Meta Ads. The ideal candidate will manage day-to-day optimization, drive new patient acquisition, and recommend strategies that contribute to client success.

With a focus on deep-dive analytics and creative execution, this role offers an opportunity to make a significant impact in a fast-growing dental marketing space. Benefits include performance bonuses, health insurance, and unlimited vacation days.

Qualifications

• 3+ years of experience managing high-performance local ad campaigns.
• Deep knowledge of Google Ads, Meta Ads, and local targeting strategies.
• Strong understanding of local lead generation funnels and remarketing.

Responsibilities

• Own campaign execution across Google Ads, Meta Ads, and local remarketing.
• Optimize daily - budgets, bids, keywords, creative, and performance.
• Manage local campaigns that generate new patients, not just clicks.

Skills

Google Ads management

Meta Ads management

Local targeting strategies

Marketing analytics

Conversion optimization

Data-driven testing

Lead generation funnels

Job description

Overview

OM Performance Marketing brings full-stack digital advertising to the dental industry. We help doctors, group practices, and DSOs finally understand their true growth and acquisition costs — then help them scale their investment in marketing with confidence.

We combine advanced data tracking, creative execution, and integrated analytics to give partners visibility into what’s working and what’s not. Our goal is simple: connect marketing performance to business outcomes and make growth predictable. Our commitment is to provide technical marketing expertise and full-stack execution.

Job Description

We’re growing fast in the dental marketing space — bringing modern, SaaS-level execution to an industry that’s been stuck in the past. The opportunity is wide open, and we’re looking for people who can move fast, execute hard, and help us capture it.

Responsibilities

• Own campaign execution across Google Ads, Meta Ads, and local remarketing
• Optimize daily — budgets, bids, keywords, creative, and performance
• Manage local and regional campaigns that generate new patients, not just clicks
• Translate results into clear, actionable insights for our account managers and partners
• Support account strategy by identifying opportunities to scale performance
• Test new creative, copy, and targeting approaches to stay ahead of the curve
• Bring fresh thinking and challenge the “this is how dental marketing is done” mindset

Qualifications

• Technical Skills:
• 3+ years of experience managing high-performance local ad campaigns
• Deep knowledge of Google Ads, Meta Ads, and local targeting strategies
• Experience with marketing analytics, call tracking, and conversion optimization
• Strong understanding of local lead generation funnels and remarketing
• Hands-on operator who thrives on data, testing, and iteration
• Creative mindset — willing to experiment, challenge norms, and find new wins
• Experience in dental, healthcare, or local service industries is a plus

Benefits

• Bonuses: Performance-based
• Health Insurance: Medical, Dental, Vision, Telehealth and Supplemental
• Retirement planning: 401k/Roth 401k
• Flexible work environment
• Early employee at a fast-growing company with a big vision for the future
• Unlimited vacation days
• Paid continuing education

Compensation for this role ranges from $50,000 - $77,000 based on experience.

We are an equal opportunity employer and value diversity at our company. We do not discriminate nor hire on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.