Marketing Director: Growth & Partnerships (Dental)

Empower Dental Group; Burbank (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k) matching

Bonus based on performance

Dental insurance

Job summary

Empower Dental Group is seeking a Marketing Director to act as the central link between our external marketing agency, internal office teams, and referral partners. This hands-on, performance-driven role focuses on execution, accountability, and growth, ensuring marketing efforts translate into real production across our multi-location group.

You will oversee campaigns, optimize lead handling, and coordinate with office managers to improve conversion and case acceptance while maintaining a

Qualifications

• 5–10 years of marketing, growth, or operations experience.
• Dental marketing experience is required.
• Proven success in high-ticket, elective services if no dental experience.
• Experience working with and managing external marketing agencies.
• Experience in multi-location businesses or DSOs preferred.
• Strong understanding of lead generation (Google Ads, Meta Ads).
• Lead conversion systems (calls, scheduling, follow-up).
• Ability to work cross-functionally with office teams.
• Strong communication and organizational skills.
• Business development / networking experience is a plus.
• Data-driven with focus on measurable outcomes.

Responsibilities

• Agency Oversight & Accountability: primary contact with Google Ads / agency; review campaign performance, budgets, and reports; hold agency accountable for CPA, cost per lead, ROI; identify gaps and push for continuous improvement.
• Office Coordination & Conversion Optimization: link between marketing and each office; handle leads (phone, scheduling, follow-up); improve lead-to-patient conversion and case acceptance; align marketing with office capacity and goals.
• Growth, Networking & Partnerships: build relationships with local businesses, medical professionals, community partners; develop referral channels; identify local growth opportunities for high-value treatments.
• Data Tracking & Reporting: track lead volume, quality, conversion rates, CAC, production from new patients; provide actionable insights; use data to guide decisions.
• Brand & Campaign Alignment: ensure consistent messaging across locations; coordinate agency campaigns for implants, full mouth rehabilitation, cosmetic dentistry; maintain premium brand focus.

Skills

Dental marketing experience

Lead generation

Lead conversion systems

Agency management

Multi-location / DSOs experience

Data analysis

Cross-functional collaboration

Tools

Google Ads

Meta Ads

Job description

Empower Dental Group is seeking a Marketing Director to act as the central link between our external marketing agency, internal office teams, and referral partners. This hands-on, performance-driven role focuses on execution, accountability, and growth, ensuring marketing efforts translate into real production across our multi-location group.

You will oversee campaigns, optimize lead handling, and coordinate with office managers to improve conversion and case acceptance while maintaining a